Integrated Strategist, Business Solutions

Job Description

Job Summary

The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials such as media authorizations insertion orders schedule or insertion reports as well as creative elements to clients and internal part with team leadership they participate in brainstorming sessions status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks utilizing their knowledge of clients business objectives competitive landscape and marketplace analysis to inform sound strategy and recommendation.

The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness exhibit accountability work independently and demonstrate initiative. The will own the day-to-day logistics in the planning implementing and maintaining of digital media campaigns in addition to participation in developing the broader multi-channel strategy.

Main Duties and Responsibilities

30% - Strategic Planning

20% - Client Relations

25% - Stewardship

25% - Media Activation

• Manage the day-to-day media plan development budgetary analysis buy maintenance and implementation of campaigns working closely with activation teams to ensure that media plans are executed smoothly.
• Employs Horizons suite of planning evaluation and buying tools (i.e. Nielsen Comscore eMarketer and Forrester) for application / analysis into competitive landscape target consumption support plan development and reporting
• Provides critical thinking and analysis to draw conclusions and construe actionable implications
• Utilize knowledge and understanding of clients products / services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports alerting appropriate management to any problems or delays
• Assemble and assess media posts post campaign analysis and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners serving as a key HMI contact

Media Activation

Traffic plan assets such as creative and required tracking tags

Supervisory Responsibilities

Knowledge and Skills Required

#LI-LT1 #LI-hybrid

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

Salary Range

$64350.00 - $80000.00

A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure / certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.

Key Skills

Organizational Management,Presentation Skills,Agile,SAFe,AWS,Solution Architecture,Conflict Management,Data Management,Scrum,Team Management,Pre-sales,Management Consulting

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 64350 - 80000