Job Description
Creative Director / VP, Vice President Advertising - D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche.
This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.
Key Responsibilities
- In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces
- Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
- Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success .
- Develop and optimize creative assets for VSLs, Meta / Google ads, email automations, YouTube ads, and long-form landing pages .
- Test and iterate fast - guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
- Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
Ideal Profile - A True BluZinc A-Player
5-10+ years' experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act.Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.Familiarity with creative performance analytics , funnel metrics, and A / B testing.Experience managing in-house creatives and freelance designers / editors.Corporate branding, PR and affairs for a growth stage from $100MM-$1BPassion for golf - you know the lingo, the mindset, and what resonates with this audience.What's on Offer
Remote-first USA-based role, reporting to the CMO & support form the COO and CEOMassive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firmCompetitive salary + performance bonus + benefits.Fast-paced, agile, entrepreneurial team environment.This confidential search is managed by Jonathan Pearson, CEO, BluZinc.