Senior Manager Marketing Analytics, Banking

About the job Senior Manager Marketing Analytics, Banking

Role and Responsibilities

As the Marketing Analytics SeniorManager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.

Primary day-to-day client contacts and often interact with C-level executives.

Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data / IT teams to resolve issues

Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results

Develop Growth Strategies : Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach

Lead End-to-End Execution : Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans

Optimize Post-Launch : Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized

Stakeholder Collaboration : Collaborate with and drive alignment among various stakeholders across the organization

Manage Offshore Team : Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution

Candidate Profile

7-8 years of experience comprising analytics service delivery, consulting, solution design and client management

Digital Marketing Analytics professionals with experience in at least a few of the following areas

Instrumentation

Funnel tracking

UTM parameter design and implementation

Scaling and channel optimization

Experience in marketing analytics in banking industry will be a huge plus (not mandatory)

Previous experience in the Financial / FinTech / e-Commerce / Retail industry is a plus

Technical proficiency in tools like SQL, Python

Demonstrable leadership ability, superior problem solving and people management skills

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