Principal Product Manager

About Us : Sportsman’s Warehouse is a dynamic and innovative omnichannel leader in the outdoor retail space committed to transforming the digital shopping experience. As part of our strategic vision for growth, we are evolving our organizational structure to adopt the product operating model to empower teams, enhance agility, and drive better outcomes for our customers. We’re looking for a Principal Product Manager to help drive this pivotal transformation and help shape the future of the company’s go to market strategy at one or more technology touchpoints.

Job Overview : As Principal Product Manager, you will play a critical role in helping to champion the company’s transition to the product operating model while owning the vision, strategy, and execution of one or more key product initiatives like Business Intelligence, MarTech, and / or Ecommerce. Your leadership will be central in reshaping how we develop, deliver, and optimize our digital products, collaborating closely with cross-functional teams to ensure that products are customer-centric, data-driven, and aligned with our strategic pillars and business goals. This is a hands-on, exceptional opportunity for a product leader with a passion for omnichannel retail, customer analytics, marketing, ecommerce, and transformation who isn’t afraid to roll up their sleeves and personally manage their roadmap, including drafting user stories, etc. in an individual contributor capacity with indirect people leadership influence.

Key Responsibilities :

• Product Roadmap Ownership : Develop and manage a comprehensive Business Intelligence, MarTech, Ecommerce, or similar product vision and roadmap that align with both customer needs and business objectives, balancing short-term tactical goals with long-term strategic initiatives. Own the OKRs and KPIs of your backlog and be comfortable defending the ROI of every decision you make.
• Product Operating Model Transition Advocacy : Help champion and influence the company-wide transition to the product operating model, guiding teams to adopt agile methodologies, cross-functional collaboration, and product-focused leadership practices.
• Customer-Centric Product Development : Ensure the development of highly optimized, user-centric Business Intelligence, MarTech, or Ecommerce experiences that meet customer needs, enhance satisfaction, and improve omnichannel conversion rates across stores, web, mobile, and digital channels.
• Cross-Functional Collaboration : Indirectly lead by influence and mentor cross-functional teams including lower-level product managers, designers, engineers, marketers, and data analysts to ensure seamless execution of product initiatives. Foster a culture of innovation, collaboration, and continuous improvement.
• Optimize BI, MarTech, and / or Ecommerce Operations : Drive efficiency improvements and operational excellence by implementing best practices for customer segmentation and engagement, such as loyalty, page load speed, product discovery, pricing, personalization, checkout, post-purchase experiences, and technical SEO best practices, etc.
• Data-Driven Decision Making : Utilize data analytics, A / B testing, customer feedback, and performance metrics to inform product decisions and optimize product features. Lead the use of metrics such as customer lifetime value (CLV), conversion rate optimization (CRO), average order value (AOV), Revenue per Visit (RPV), and other KPI’s. Be comfortable with continuously proving the ROI of every idea you prioritize.
• Mentorship & Talent Development : Provide thought leadership and mentorship to product managers, engineering, and other team members, fostering a collaborative, cross-functional environment where innovation can thrive, and product delivery excellence is prioritized.
• Agile Transformation : Help champion the implementation of agile product development practices, ensuring product teams are empowered to quickly iterate and release high-impact features that solve key customer problems and drive business growth.
• Stakeholder Management : Partner with key internal stakeholders including marketing, engineering, design, analytics, and operations to ensure alignment and visibility on product priorities, roadmaps, and outcomes.
• Hands-On Execution : Lead from the front. Personally conduct discovery exercises, customer sessions, UI / UX feedback sessions, etc. Articulate your product vision and personally build roadmaps, user journeys, and epic roadmaps. Personally write user stories, with an emphasis on modeling how to eliminate ambiguity and by specifying requirements in exacting detail for engineers.

Qualifications :

Preferred Qualifications :