Paid search manager Jobs in Washington, DC

Position Overview

We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms. In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.

Your Impact

Your work will include the following responsibilities:

Campaign Management

• Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
• Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
• Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
• Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
• Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
• Operate effectively in a fast-paced environment supporting new products and evolving business needs.

Strategy Development

• Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac's overall business goals.
• Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
• Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.

Analytics and Reporting

• Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
• Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
• Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.

Qualifications

• 5-7 years paid media experience required, with at least 2+ years' experience leading SEM for large corporate brands.
• Bachelor's degree in marketing, communications, business or related field (or equivalent experience).
• Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
• Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
• Exceptional written and verbal communicator with strong attention to detail.
• Programmatic paid media experience is a plus.
• Agency and finance/housing industry paid media experience a plus.

Keys to Success in this Role

• A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
• Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
• A proven ability to work independently as well as collaboratively in a team setting.
• Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
• Experience in developing processes and working closely with cross functional teams.
• Proven track record of getting large projects successfully off the ground through project management and process creation.
• Familiarity and experience with website development and content management systems.
• Ability to build rapport to influence decisions at all levels.