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Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

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Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

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Publix Super Markets Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

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Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

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Publix Super Markets Get AI-powered advice on this job and more exclusive features. This range is provided by Publix Super Markets. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

95,000.00 / yr - $143,000.00 / yr Description

Publix is seeking a Digital Marketing Analytics Manager to join our Digital Media Analytics team. This role will have a focus on media tagging at a strategic and tactical level. The ideal candidate should be highly proficient with Google Tag Manager (GTM) and tagging / tracking technologies from major online advertising platforms. The candidate should have experience working as a bridge between compliance and technology teams.The role designs & manages implementation of new analysis tools, techniques and methodologies, including mediating technical setup of new data sources to support these new techniques. This position also makes recommendations and provides expert advice to other Marketing associates on how these insights can be used to most effectively deploy Publix Digital Marketing to provide maximum benefit and effect. Candidates that are well-qualified for this role will be intimately familiar with the operation and inner-workings of tools like Adobe Analytics, Google Analytics, Google Tag Manager, Google Data Studio, Tableau or other industry leading web-analytics & data analytics tools, and also have a proven track-record of finding actionable insights in raw data sourced from multiple systems, and translating those insights into actionable recommendations that can be presented to non-technical audiences.The ideal candidate will also possess a strong foundational knowledge of Digital Marketing Concepts including : hands-on experience working with common digital marketing channels like Paid Search, Paid Social, Display, and affiliate marketing; familiarity with common bidding strategies like CPC, CPM, CPA and the analysis techniques used to evaluate each; familiarity with concepts and practices that underlay multi-touch-attribution and analysis.

Required Qualifications

Bachelor’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field Two (2) years digital analytics experience implementing tag management and web analytics platforms Knowledge of web and app measurement tools, best practices and implementation Knowledge of tag management systems, best practices and implementation Knowledge of analytics, web, e-commerce, and social media measurement technologies and trends Knowledge of agile development process Understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches Knowledge of implementation of process change Leadership & management skills Program management skills Persuasiveness, team player, detail- oriented Excellent verbal, written and interpersonal communication skills Basic knowledge of Microsoft Office 365 Willingness to travel with overnight stays up to one week or longer Willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

Preferred Qualifications

Master’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

Benefits Information

Employee stock ownership plan that contributes Publix stock to associates each year at no cost An opportunity to purchase additional shares of our privately-held stock 401(k) retirement savings plan Group health, dental and vision plans plan Paid Time Off Paid Parental Leave Short- and long-term disability insurance Tuition reimbursement Free hot lunches (buffet-style) at facilities with a cafeteria Visit our website to see all of our benefits :

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and / or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing Industries Retail Referrals increase your chances of interviewing at Publix Super Markets by 2x Sign in to set job alerts for “Web Analytics Manager” roles.

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