Director of Sales & Marketing
Exciting Opportunity : Multi-property Director of Sales and Marketing
Join our dynamic team at a sophisticated and convenient dual-branded property boasting 267 contemporary chic guestrooms and 11,300 square feet of versatile meeting space.
Our state-of-the-art facilities cater to a diverse range of events, from intimate celebrations to corporate gatherings. Guests enjoy amenities such as a spa-style pool, fitness facility, and an exquisite rooftop restaurant and bar offering breathtaking views.
We are seeking a visionary Director of Sales and Marketing to drive business growth and elevate the guest experience across multiple properties.
Are you ready to lead in a setting where luxury meets innovation?
Salary Range : $120K-$132K
Multi-Property Director of Sales & Marketing, AC Hotel by Marriott Reston / Residence Inn by Marriott Reston
Position Summary :
Responsible for the daily operation of the Sales Department.
Essential Functions :
- Responsible for leading & driving top line revenue for sales segments to include group, business transient, and banquet & catering.
- Analyze and react to market trends, market share & the competitive hotel environment.
- Work closely with revenue management to develop strategies to maximize revenue and grow market share.
- Develop and implement action plans designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Lead hiring, training, development, and management of the sales team.
- Act as the hotel's voice of the customer and communicate key issues / concerns at all levels of the organization.
- Maintain effective communication with other department heads, home office, and brand representatives.
- Fluent in reading / analyzing Smith Travel Research data, financial P&L, TravelClick, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
- Conduct comprehensive competitive set reviews, SWOT analysis & stay updated on new supply.
- Understand source of business & ability to develop a plan to penetrate the primary markets.
- Develop / implement key segment strategies & manage key accounts (both existing & target accounts).
- Develop sales goals designed to achieve budget & market share targets.
- Manage the PMS and sales systems according to DHS’s guidelines.
- Manage sales activity & travel schedule.
- Work daily with sales staff to review status of business, schedules, priority assignments, and all information pertinent to the department operation.
- Establish annual room and B&C revenue budget and sales and marketing plan with the GM and other departments heads.
- Train sales staff and operations staff on new brand, marketing, or advertising promotions.
- Coordinates and maintains effective communication with other departments heads to ensure the hotel maintains excellent guest service and to promote the hotel.
- Adhere to all guidelines, procedures, and policies established by the hotel and DHS, including but not limited to, those contained in the employee handbook.
Education and Experience :
- Previous hotel sales experience.
- Previous supervisory experience.
Skills and Abilities :
- Excellent oral and written communication skills.
- Strong organizational skills.
- Excellent listening skills.