Group Brand and Creative Lead, Subscriptions, Customer Growth

Group Brand And Creative Lead, Subscriptions, Customer Growth

This role may be located in San Francisco, CA, USA; Los Angeles, CA, USA; New York, NY, USA; Mountain View, CA, USA. Minimum qualifications include a bachelor's degree or equivalent practical experience, 13 years of experience in brand marketing for a consumer brand or creative agency, experience developing and launching global brands and campaigns in a changing environment, and experience guiding creative development with both external agencies and internal teams. Preferred qualifications include the ability to influence stakeholders at all levels, excellent skills in brand building, brand platforms, and product positioning, excellent attention to detail and a solution-oriented mindset, excellent communication and organizational skills, and passion for the technology industry and an understanding of Google's core products.

The Subscriptions and Customer Growth Marketing team helps consumers unlock the full value of Google through our key products, including Google One subscriptions, Google Photos, and Google Fi. In this role, you will be a senior creative and brand leader to drive horizontal brand and creative work across our portfolio of high-priority products. You will be an innovative problem-solver who is passionate about building brands and developing strong creative campaigns for daily active users.

The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Responsibilities include developing new brand marketing and creative strategies to engage our users in the mid to lower funnel to take action across Key Performance Indicators (KPIs) such as consideration to conversion, managing creative development and production of brand / social campaigns, brand strategies, marketing programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners, ensuring creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints, demonstrating understanding of Google Grade principles and is able to ensure all work supports and builds the Google brand, and partnering closely with key and other executive Google marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative / campaign development process.