Director of Sales and Marketing

Director Of Sales And Marketing

Presbyterian Villages of Michigan, a faith-based, premier nonprofit organization providing senior living and services in Michigan, has a great opportunity to join our team as the Director of Sales and Marketing, Southfield Michigan. We invite you to help us create new possibilities for quality living for the seniors we serve.

The Director of Sales and Marketing is responsible for planning, directing, and coordinating system-wide sales and marketing functions for PVM, including sales and marketing strategies, move-in processes for Villages. Lead marketing staff in promoting PVM and Village specific accommodations, programs, and services to meet goals to achieve maximum occupancy. Monitor, analyze, develop and implement strategies for sales and marketing efforts in relation to goals.

The ideal candidate will have experience in sales and marketing for senior community portfolio. Experience with Customer Relationship Management (CRM) software. Supervisory experience leading teams. Strategy development and management. Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies and advertising. Ability to work long untraditional hours as necessary.

Responsibilities

Formulate, direct and coordinate sales & marketing activities and policies to promote PVM, Villages and services, working with sales and marketing staff.

Identify, develop, or evaluate marketing strategy, based on knowledge of products, programs and services and the associated objectives, market characteristics, and cost factors.

Develop and execute distinctive advertising campaigns utilizing numerous approaches to effectively connect with diverse consumer audiences, while also positively positioning and reinforcing PVM's brand.

Direct the hiring, training, and performance evaluations of sales and marketing staff and oversee their daily activities.

In coordination with the Facilities Advancement Department, evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

In coordination with the Facilities Advancement Department, initiate market research studies and analyze their findings.

Use sales forecasting and strategic planning to establish and implement short and long range goals, objectives, policies, and operating procedures.

Coordinate or participate in promotional activities and trade shows, to market PVM and individual Village services.

Coordinate system-wide training sessions on fair housing legal and regulatory compliance and monitor adherence.

Identify and develop new resident markets for Villages and communities.

Supervise the planning and development of village sales and marketing.

Supervise the preparation, issuance, and delivery of sales materials, incentives, exhibits, and promotion programs.

Recommend and administer policies and procedures to enhance operations as it relates to sales and marketing.

Develop, manage, and provide oversight for sales and marketing budgets, and oversee the development and management of internal operating budgets.

Prepare statistical reports utilizing pertinent software regularly, including inputting data, extracting data.

Represents PVM to the public and assists in the development and maintenance of relationships with external organizations.

Attend and participate in meetings, committees, and training and development opportunities as assigned.

Follow established policies and procedures including but not limited to :

Presbyterian Village employment policies and procedures

Departmental policies and procedures

Safety policies and procedures

Federal, state and local regulations

All other duties as assigned

Qualifications

Education :

Bachelor's Degree in marketing or related field preferred.

Experience :

Minimum of five years in a management-level sales and / or marketing position in senior living and / or aging services field. Two years supervisory experience and experience in senior living, aging services and / or long-term care preferred.

Computer Skills

Must have high level of PC literacy particularly in general file manipulation Microsoft suite of productivity products. Experience with Customer Relationship Management (CRM) platforms which centralizes lead and prospect data such as Sherpa CRM, WelcomeHome, Enquire Solutions, Advantage Anywhere.

Certificates & Licenses :

Valid Driver's License

Reliable transportation

Other Requirements

Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies and advertising. Ability to work long untraditional hours as necessary