Director of Trade Sales

Director of Travel Agency Sales

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Grand Circle Corporation

Grand Circle Corporation is expanding into the travel trade channel—leveraging partnerships with retail travel advisors, consortia, and host networks to drive growth and brand reach. The Director of Travel Agency Sales will lead the development and execution of this new sales channel from the ground up, crafting GCC’s agency strategy, establishing partnerships, and building lasting relationships that align with our mission of meaningful, culturally immersive travel for Americans aged 50+.

Key Responsibilities

Channel Development & Strategy : Design and execute GCC’s travel agency and consortia sales strategy, including partnership models, contracting, and go‑to‑market approach.

Develop scalable frameworks for commission structures, incentives, and training programs that drive performance and loyalty.

Identify high‑potential agencies and consortia to establish preferred partnerships and long‑term business growth.

Revenue Growth & Performance : Deliver measurable passenger and revenue growth through the agency channel, with accountability for targets, profitability, and ROI.

Leverage data and analytics to track partner performance, optimize spend, and refine sales priorities.

Relationship Management : Build trusted relationships with key partners across the U.S. travel trade.

Represent GCC at trade events, conferences, and trade shows as the face of our brand in the travel advisor community.

Trade Marketing & Enablement : Collaborate with Marketing and Product teams to create trade marketing materials, training content, and co‑op campaigns; oversee FAM trips, webinars, and roadshows; champion the development of an agency portal and communication tools.

Cross‑Functional Leadership : Partner with Marketing, Finance, Operations, and Customer Experience to integrate trade partnerships into our overall distribution strategy while maintaining brand integrity.

Qualifications

10+ years of progressive sales experience in the travel, tourism, or hospitality industry, including at least 3–5 years managing travel agency or trade partnerships.

Demonstrated success launching or scaling a trade sales channel for a tour operator, cruise line, or experiential travel brand.

Established network within the U.S. travel advisor and consortia community.

Deep understanding of agency economics, preferred agreements, and consortia dynamics.

Entrepreneurial spirit—energized by the opportunity to build something new within a respected, mission‑driven organization.

Total Rewards

Base salary range : $130,000 – $180,000 annually (Boston, MA). Final compensation may vary based on experience, skills, internal equity, and geographic location.

Eligible for annual incentive bonuses, including commission with OTE nearing $90,000, plus first‑class benefits.

Health & wellness : Comprehensive medical, dental, and vision plans; on‑site gym access; holistic wellness sessions; group fitness classes.

Paid Time Off : Substantial PTO, 11 paid holidays (including Juneteenth, Memorial Day, Labor Day, and Summer Fridays), and generous parental leave (12–16 weeks at 100% base salary).

Travel : 50% off trips for you and a companion, 25% off for immediate family, and exclusive quarterly associate travel deals.

Retirement & Insurance : 401(k) with company match, life insurance, and disability coverage.

Professional Development : Tuition assistance and access to Pinnacle Leadership & Team Development programs.

Additional perks : Commuter benefits, FSA options, pet insurance, home and auto discounts, and paid volunteer time off.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Business Development and Sales

Location : Boston, MA

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