Director of Marketing

Marketing And Communications Manager

Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials. Serves as the chief communicator for Business Services and the primary communication and public relations liaison to other campus departments. Hires, trains, and supervises staff to provide a comprehensive marketing strategy using technology, electronic, and print media. Develops metrics and assessment instruments for the collection and analysis of data to improve and recommend marketing strategies. Coordinates the marketing team to plan and produce internal and external public relations materials. Coordinates the marketing team to develop marketing and image development for departments. Provides additional marketing and technical communications support as requested. Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.

Minimum Experience / Education : Required Minimum Qualifications : Bachelor's degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Education Skills and Experience : Marketing and communication experience within a university environment. Familiarity with graphic design concepts, software, and applications. Experience creating communication and marketing plans. Experience with assessment and survey methods. Knowledge of marketing techniques in a retail environment.