Sr Mgr-Digital Engagement

Overview

The Sr. Manager, Digital Engagement - Content Strategy role leads a team responsible for the content strategy, featuring project content on site, influencer content, and curation development and deployment of digital commerce strategies that support enterprise priorities and online-centric events on Lowes.com. The Sr. Manager partners closely with Marketing to develop a cohesive strategy that showcases influencer (creator) content on-site and scales methods of digital curation features and builds utilizing these insights to plan always-on, event-based, and seasonal tactics, consistently iterating to achieve optimal business outcomes. This role also partners closely with Digital Product, Data Analytics and Computational Insights (DACI), and Content Production teams to innovate new methods of highlighting products and content on Lowes.com to motivate customers to purchase, improve purchase frequency, and build affinity with customers so they view Lowe's digital properties as a primary destination for home improvement.

Work with a Winning Team

On our team, you\'ll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills. Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Location

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work.

What You Will Do

• Develop and manage deployment of the Do-It-Yourself (DIY) engagement strategy to optimize digital commerce on Lowes.com, featuring curations, influencer content, and project content.
• Lead onsite top- and mid-funnel engagement strategies to increase event customer satisfaction, customer retention and frequency, and conversion rate and sales demand for Lowes.com, while driving an integrated omni-channel experience.
• Ensure that Lowes.com maximizes site merchandising performance across all existing and emerging digital capabilities, as well as the explicit dimensions of promotional event strategy, non-product content deployment, and customer engagement and retention.
• Develop a customer-centric roadmap to deliver against these aspirations for digital consumer engagement in collaboration with aligned technology resources.
• Develop digital merchandising strategies around integrated planning and enterprise event calendars in collaboration with Marketing leaders.
• Deliver new technologies, tactics, and tooling to deliver against consumer engagement goals in partnership with Digital Product and DACI teams.
• Execute enterprise-led and online-only events across all digital / omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, and others.
• Analyze and leverage performance data and customer behaviors, as well as competitive benchmarking, to identify areas necessary to improve the DIY consumer site experience.
• Consistently optimize targeting segments against the digital customer funnel by analyzing performance and identifying opportunities to improve against core metrics.
• The Content Strategy Engagement team is responsible for the content strategy, featuring project content on site, influencer content, and curation development and deployment of digital commerce strategies that support enterprise priorities and online-centric events on Lowes.com.
• The Sr. Manager partners closely with Marketing to develop a cohesive strategy that showcases influencer (creator) content on-site and scales methods of digital curation features and builds utilizing these insights to plan always-on, event-based, and seasonal tactics, consistently iterating to achieve optimal business outcomes.

Qualifications

Benefits

For information about our benefit programs and eligibility, please visit https : / / talent.lowes.com / us / en / benefits.

About Lowe's

Lowe's is a Fortune 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, NC, Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Job Details

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