Ecommerce Manager

Ecommerce Manager

The Ecommerce Manager oversees the strategy, operations, and performance of digital sales channels to drive growth and deliver an exceptional online shopping experience. This role combines strategic planning, digital marketing, merchandising, and analytics to optimize conversion, retention, and revenue.

Key Responsibilities :

• Develop and execute the ecommerce strategy to meet revenue, growth, and customer engagement goals.
• Manage day-to-day site operations, including product listings, promotions, merchandising, and content updates.
• Collaborate with marketing, creative, and technology teams to ensure alignment across campaigns and platforms.
• Analyze traffic, conversion, and customer data to identify trends and opportunities for improvement.
• Oversee product catalog accuracy, inventory integration, and order fulfillment coordination.
• Optimize the customer journey and checkout experience to maximize conversion and minimize friction.
• Lead SEO, SEM, email, and paid media strategies in collaboration with marketing partners.
• Monitor key performance metrics (sales, AOV, CAC, ROAS, etc.) and prepare regular performance reports.
• Stay current on ecommerce best practices, emerging technologies, and competitor activity.

Requirements :