Audience Activation Specialist

A company is looking for an Audience Activation Specialist (Remote).

Key Responsibilities

Create custom audiences by campaign and channels as required

Monitor and report on audience results and performance to prevent audience fatigue

Incorporate A / B testing and analytics to inform future audience strategies

Required Qualifications

Bachelor's degree in a related discipline preferred

Minimum 2 years of experience in digital advertising

Experience with building custom audiences based on first-party data

Proficiency in using MS Office, including Excel and PowerPoint

Solid understanding of the digital media landscape and data segmentation metrics