Overview
Freelance or Part-Time Opportunity. Location : Hybrid with travel required to Portsmouth, NH; Salem, MA; and Haverhill, MA.
We’re looking for a creative and driven Social Media Manager & Content Creator to lead our digital presence across multiple platforms. This role combines strategy, content production, and on-the-ground coverage. The ideal candidate is equally comfortable behind the camera and in front of the analytics, with a passion for storytelling, branding, and community engagement. There are 3 Instagram accounts and 3 Facebook accounts : @barrio_salem, @barrio_haverhill, and @barrio_portsmouth.
Key Responsibilities
- Develop and execute social media strategies to grow brand awareness, engagement, and reach.
- Plan, shoot, and edit high-quality photo and video content for use across Instagram, TikTok, Facebook, and other channels.
- Travel regularly to Portsmouth, NH; Salem, MA; and Haverhill, MA to capture location-specific content.
- Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events.
- Write engaging captions and copy tailored to each platform.
- Monitor trends, hashtags, and platform updates to keep content fresh and relevant.
- Track performance metrics, analyze results, and optimize strategy based on insights.
- Collaborate with internal teams (marketing, operations, events) to ensure brand consistency.
- Manage community engagement : respond to comments, DMs, and reviews in a timely, brand-appropriate manner.
- Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations.
Qualifications
3+ years experience in social media management, content creation, or digital marketing.Strong photography, videography, and editing skills (mobile + professional equipment).Proficiency with editing tools (Adobe Creative Suite, Canva, CapCut, etc.).Strong understanding of social media platforms, trends, and analytics.Excellent writing skills with a sharp, engaging voice.Ability to work independently, meet deadlines, and manage multiple projects at once.Must be willing and able to travel regularly to Portsmouth, Salem, and Haverhill.Flexible schedule, including evenings / weekends when events require coverage.Bonus Skills
Experience in hospitality, food & beverage, or lifestyle brands.Knowledge of Google Ads.Graphic design experience.How to Apply
Candidates are highly encouraged to provide a portfolio. Attach or email to marketing@barrio-tacos.com
Job Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustries : Advertising ServicesReferrals increase your chances of interviewing at Barrio Tacos by 2x.
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