Communications Professional (Social Media)

Job Title : Communications Professional (Social Media)

Location : USO-TW Building ATL

Regular / Temporary : Regular

Full / Part Time : Full-Time

Job ID : 256087

About Us

The University System of Georgia (USG) is one of the nation’s largest and leading public higher education systems. The USG is committed to creating a more educated Georgia that is prepared for the global, knowledge economy by increasing degree completion, ensuring academic excellence, spurring research and creativity, driving business creation, and making effective and efficient use of resources.

The USG will accelerate our state’s higher education commitment to educational attainment, accountability, partnerships, performance, value, and global competitiveness.

Our organizational core values are founded upon the principles of Integrity, Excellence, Accountability, and Respect.

Job Summary

Under the direction of the Asst. Vice Chancellor of Leadership Communications, this position is responsible for overseeing one or more USG social media accounts.

Responsibilities

• Create content, manage and track social media posts by USG social media accounts, as well as external stakeholders.
• Develop / implement USG's social media engagement strategy including consistent posts and events.
• Create and maintain USG social media accounts.
• Respond to comments, questions, and concerns expressed by channel / platform visitors.
• Coordinate with other communication professionals on marketing and branding strategies.
• Track social media outreach and effectiveness through analytical tools.
• Perform related duties as assigned.

Required Qualifications

• Bachelor's degree in Communications, English, Journalism or another related field;
• A minimum of 3 years experience as a communications professional or an equivalent combination of education, training and related job experience.

Preferred Qualifications

• Experience in higher education.
• Experience with social media tools, digital marketing and communications platforms.
• Experience in developing and executing creative marketing strategies.
• Experience in communications, marketing and social media communications, or in a related area (including training and experience in writing for the Web using search engine optimization techniques).
• Familiarity with standard concepts, practices, and procedures associated with developing content for the web.

Knowledge, Skills, & Abilities

• Ability to respond diplomatically to sensitive and critical issues.
• Ability to respond quickly and effectively multi-task.
• Ability to work confidentially with sensitive information.
• Knowledge of marketing and communication principles.
• Knowledge of document layout principles.
• Knowledge of social media communications principles.
• Knowledge of customer service principles and practices.
• Knowledge of photography, videography and video editing techniques.
• Knowledge of AP Style.
• Skill in writing for multiple platforms, including video scripts.
• Skill in developing and implementing communications and marketing strategies.
• Skill in collecting, compiling, and reporting on data.
• Skill in decision-making, critical thinking, and problem-solving.
• Skill in oral and written communication.
• Skill in teamwork and collaboration.

Conditions of Employment

If this position has been approved to work remotely to any extent, the selected candidate will be required to complete and submit a USO Telework Agreement to their manager no later than the end of hi / her first week of employment.

Equal Employment Opportunity

The University System Office is an equal employment, equal access, and equal educational opportunity, and affirmative action institution.

It is the policy of the University System Office to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.

O. 11246, and Rev. Proc. 75-50).

For questions or more detailed information regarding this policy please contact the University System Office Human Resources at 404.

962.3242. Individuals requiring disability related accommodations for participation in any event or to obtain print materials in an alternative format, please contact Human Resources.

Background Check

A pre-employment background check, including criminal history, education, will be required.