Marketing Content Specialist

Marketing Content Specialist

Shelton Capital Management is seeking a Marketing Content Specialist in our Downtown Denver office. This role is crucial for driving our content strategy across owned and earned media channels, optimizing our SEO efforts, and managing our social media presence to enhance brand engagement and achieve our marketing objectives.

The responsibilities of the individual in this position include :

Owned and Earned Media Management :

• Develop and execute a content strategy that enhances visibility and engagement across all owned media platforms such as websites, blogs, and newsletters.
• Collaborate with PR agency to amplify content reach and influence through earned media, including press releases, feature articles, and influencer partnerships.
• Monitor analytics and measure the effectiveness of content, using data insights to optimize future content strategies and distribution.

SEO Oversight :

• Lead SEO strategies to increase organic search visibility and traffic by optimizing content with relevant keywords, meta tags, linking strategies, and content updates.
• Work closely to ensure that all content is search engine friendly and aligned with the latest SEO guidelines and best practices.
• Conduct regular SEO audits and collaborate with technical teams to implement on-site SEO improvements.

Social Media Management :

• Oversee the social media strategy, including content creation, scheduling, posting, and engagement across various platforms such as Facebook, Instagram, and LinkedIn.
• Utilize social media management tools to streamline processes, monitor social trends, and engage with followers.
• Analyze social media performance metrics and adjust strategies to improve engagement and reach.

Team Leadership and Collaboration :

• Help manage agency resources and provide guidance and feedback to ensure high-quality output and professional growth.
• Collaborate with other departments, including marketing, sales, and customer service, to ensure a unified brand voice and message across all channels.

Ideal Qualifications and Experience :

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience (3-5 years) in content marketing, SEO, and social media management.
• Strong understanding of content marketing tactics, digital marketing, SEO tools, and social media platforms.
• Excellent writing, editing, and verbal communication skills.
• Ability to lead and inspire a team in a fast-paced environment.
• Proficient in analytics tools (Google Analytics, SEMrush, etc.) and social media management software.
• Genuine passion for learning about Investment Management coupled with a strong work ethic and a positive attitude.

Who We Are :

At Shelton Capital Management, we combine the best traits of a large institutional firm experience, sophistication, and a range of investment solutions with the client centric focus of an independent investment boutique.

Our team of seasoned investment experts and dedicated client service professionals are focused on meeting the needs of all who put their trust in us, including financial advisors, individual investors, and participants in company-sponsored retirement plans.

We are honored to be recognized as one of the 2020, 2021 and 2023 Best Places to Work in Money Management by Pensions & Investments.

Shelton Capital Management offers a competitive base salary based on experience in the range of $70,000 - $100,000 annually.

Total compensation package will include base salary, annual bonus potential, paid time off, employer matched 401k, plus the option for 100% paid healthcare, dental and vision benefits.

To be considered for this position, you must complete an online pre-employment assessment that takes roughly 30 minutes.

A link will be sent to you shortly after you apply. If you don’t receive this email, please check your junk folder.