Global Marketing Lead (New York)

Physitrack Group puts digital tools in the hands of healthcare professionals and employers to enhance the wellbeing of their patients and employees.

Global Marketing Lead - Healthtech & Wellbeing

Company : Physitrack Group

Location and working hours : In Person - New York. US based Hours (New York).

Hours : Full time.

Salary :  $140,000 + Bonus

About Physitrack

Physitrack's Mission is to elevating the world's wellbeing with our groundbreaking digital healthcare and employee wellbeing tools. With customers spanning across 187 countries and a diverse team stationed in 14 different nations across four continents, we aim to revolutionise healthcare.

About You

We are searching for a new Marketing Manager to join our team and lead demand generation across our digital health and employee wellbeing offerings from our brand new New York Office. You’ll need to combine strategic thinking with strong execution skills, and be confident driving campaigns from ICP definition through to conversion and sales enablement.

This role is ideal for someone commercially minded, data-driven, and excited to build high-impact marketing programs in a fast-paced, mission-led environment.

🧠 What You’ve Done

• 3 to 5+ years in B2B marketing roles, preferably across healthtech and / or wellbeing but okay if not
• Owned pipeline and MQL / SQL generation — proven track record of conversion and ROI
• Built ABM or named account programs
• Created content for regulated audiences (clinical, HR, insurance)
• Worked closely with Sales, Product, and CS in high-growth teams
• Holistic Marketer with a wide array of strategic experience.

🌍 Why This Role Exists

We’re building a world where being healthier is easier — for everyone, everywhere. Our platform supports both clinical outcomes and employee wellbeing , and we’re scaling fast.

To support this, we need a commercially-minded, content-led Marketing Manager to fuel qualified pipeline and platform adoption across two strategic motions :

This is a strategic and hands-on role for a B2B marketer who wants to shape the GTM playbook — from positioning and campaigns to content and conversion.

🔁 What You'll Own

🎯 Strategy & ICPs

🔥 Demand Generation

Build and run multi-channel campaigns :

📚 Content & Evidence

Own full-funnel content engine :

🧰 Sales & Broker Enablement

🌐 Website & CRO

📊 Analytics & Budget

🤝 Partnership Co-Marketing

✨ Brand & Thought Leadership

🌟 Bonus Points

🛠 Tools You'll Use

💙 What We Value

How to Apply :

If you are interested and believe your skills and experience make you the ideal candidate for this role, please submit your CV for review. Physitrack PLC is an equal opportunity employer that values diversity. All employment is decided on qualifications, merit, and business need.