Senior Product Marketing Manager

Senior Product Marketing Manager

The manner in which brands connect with consumers is undergoing rapid evolution, presenting a new era of innovation! Adobe is helping marketers transform customer engagement efforts via our portfolio of leading customer engagement applications, including Adobe Journey Optimizer, Adobe Campaign, and Adobe Target.

Adobe is looking for a Senior Product Marketing Manager to join the B2C Customer Journeys Product Marketing team. This position is a critical member of the team with key responsibilities for growing our business by implementing go-to-market strategies for multiple product offerings. Your responsibilities will entail close collaboration with Product Management, Marketing, Sales, and Partners to enhance business growth.

Examples of programs you will own include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, and events.

The ideal candidate possess a record of success in SaaS, software or technology product marketing, delivering measurable results. You grasp and have a passion for Go-To-Market and can easily progress from strategy to execution. You have the confidence and leadership skills to influence cross-functional teams and thrive in a dynamic, matrixed environment.

What you'll do :

• Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers
• Empower our sales team to progress deals, through enablement and hands-on coaching
• Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.
• Build and manage influential sales tools including value calculators, discovery guides, and data sheets
• Launch key product releases and drive adoption via sales, customer and partner activations
• Understand the competitive landscape and train sales to win against competitors
• Develop strategic plans, market positioning, and value propositions
• Be a powerful storyteller with expertise on customer empathy, motivations, and challenges

Requirements :

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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