Talent.com
Marketing Manager, Americas

Marketing Manager, Americas

(MALIN+GOETZ)New York, NY, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Company Description :

  • (MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City.

We operate 20+ flagship apothecaries in NYC, LA, London, and Hong Kong :

  • along with an expanding presence online through www.malinandgoetz.com.
  • Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora; and amenity partners that include 5
  • hotels, spas, and concept gyms.

    • Our company champions three values :

  • humanity, empathy + fight, and these values are embedded into everything we do.
  • We foster employees to represent these values in all aspects of their work.

    • Position Overview :

  • We are looking for an operational marketing manager with previous experience in the premium beauty industry.
  • The manager will be responsible for the creation and execution of the marketing strategy for both wholesale and retail channels in North America.
  • They will collaborate with the Global Marketing team to both ensure that North America marketing needs are clear, and to execute the global strategy and campaigns with relevance in North America.

    • Essential Duties and Responsibilities :

  • To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. develop + drive North American awareness + go-to market Be the expert on the North American luxury beauty market : consumer, channels, hallmarks, product and pricing.
  • Represent North America in the relationship with the global brand PR agency.
  • Ensuring agency develops campaigns that are both on-brand and relevant to North American consumers.
  • Provide clarity on objectives for each campaign and key metrics (awareness, engagement, conversion, retention).   Create and execute the North America amplification strategy including top of funnel brand awareness.  Propose, align and implement local organic influencer out-reach, cultivating a network of brand fans and monitoring organic content and reach.
  • Partner with North America education manager to design in-store events and pop-ups.
  • These should be localized to maximize the return on investment, such as sampling initiatives, promotional offers and customer recruitment mechanisms. Identify and align potential external partners for collaborations, organizing a program of activities to support the marketing calendar.
  • Review the performance of campaigns and retailer exclusive programs and feedback to global teams with a view to improving the understanding of the effectiveness of go-forward campaigns / programs.
  • Leverage the North American amenities program (local fitness studios, hotels, restaurants) to raise brand awareness within their audiences. wholesale channel Present the brand and seasonal marketing plans to key retailers.
  • In partnership with the wholesale managers, develop a deep understanding of different retailers' consumer base to build thoughtfully tailored programs for key accounts.
  • Ensuring the calendar maximizes brand share-of-voice and is closely aligned to the global calendar.
  • Finalizing the local activities 3-6 months prior to the campaign to allow sales teams to execute seamlessly.
  • Build appropriate programs (exclusives, sets, samples) to secure retailer support, recruit consumers and drive sales. apothecaries (free-standing stores) Partner with the director of FSS to develop a relevant marketing calendar with nuance for owned store exclusives, in-store animation, crm / sampling / dramming campaigns.
  • Liaise with the internal creative team to deploy global assets with full management on production processes.
  • Identify and execute high-energy local brand partnerships that help raise brand awareness and attract new customers to drive incremental traffic to stores.
  • Spearhead new store marketing events.
  • Work with the global digital team, implement and monitor the performance of FSS CRM initiatives.

    • Competencies :

  • To perform the job successfully, an individual should demonstrate the following.
  • Achievement Focus - Demonstrates persistence and overcomes obstacles.
  • Measures self against standard of excellence.
  • Recognizes and acts on opportunities.
  • Sets and achieves challenging goals.
  • Takes calculated risks to accomplish goals.
  • Continuous Learning - Assesses own strengths and weaknesses.
  • Pursues training and development opportunities.
  • Seeks feedback to improve performance.
  • Shares expertise with others.
  • Strives to continuously build knowledge and skills.
  • Communications - Exhibits good listening and comprehension.
  • Expresses ideas and thoughts in written form.
  • Expresses ideas and thoughts verbally.
  • Keeps others adequately informed.
  • Selects and uses appropriate communication methods.
  • Managing Customer Focus - Develops new approaches to meeting customer needs.
  • Establishes customer service standards.
  • Monitors customer satisfaction.
  • Promotes customer focus.
  • Provides training in customer service delivery.
  • Planning & Organization - Integrates changes smoothly.
  • Plans for additional resources.
  • Prioritizes and plans work activities.
  • Sets goals and objectives.
  • Uses time efficiently.
  • Works in an organized manner.
  • Problem Solving - Develops alternative solutions.
  • Gathers and analyzes information skillfully.
  • Identifies problems in a timely manner.
  • Resolves problems in early stages.
  • Works well in group problem solving situations.
  • Teamwork - Balances team and individual responsibilities.
  • Contributes to building a positive team spirit.
  • Exhibits objectivity and openness to others' views.
  • Gives and welcomes feedback.
  • Puts success of team above own interests.
  • Use of Technology - Adapts to new technologies.
  • Demonstrates required skills.
  • Keeps technical skills up to date.
  • Troubleshoots technological problems.
  • Uses technology to increase productivity.

    • Qualifications :

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
  • The requirements listed below are representative of the knowledge, skill, and / or ability required.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Education / Experience :

  • 5-8 years of beauty experience in trade marketing; premium brands preferred.
  • Excellent analytical, problem-solving, and negotiation skills.
  • Bachelor’s degree in related field required.

    • Benefits :

  • The estimated salary range for this position is $110,000 to $120,000.
  • The New York corporate office is hybrid (3 days in-office, 2 days work from home).
  • Dog-friendly office environment.
  • Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
  • Time off includes paid company holidays, paid vacation / personal / sick / birthday hours, Work From Anywhere twice a year, Summer Fridays, and volunteer time.

    • Language Ability :

  • Read, analyze and interpret business, professional, technical or governmental documents.
  • Write reports, business correspondence and procedure manuals.
  • Effectively present information and respond to questions from managers, customers and the public.

    • Mathematical Ability :

  • Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
  • Compute rate, ratio and percent, and draw and interpret bar graphs.

    • Reasoning Ability :

  • Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

    • Computer Skills :

  • MS Office Supervisory Responsibilities :   This job has no supervisory responsibilities.

    • Work Environment :

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderate.

    • Physical Demands :

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to sit.  The employee is frequently required to use hands to finger, handle, or feel and talk or hear.
  • Specific vision abilities required by this job include close vision.
  • The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. (MALIN+GOETZ) is an Equal Opportunity Employer.
  • We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
  • Powered by JazzHR
    • Create a job alert for this search

    Marketing Manager • New York, NY, US

    Related jobs
    • Promoted
    Manager, Brand Media - Americas

    Manager, Brand Media - Americas

    Sol de JaneiroNew York, NY, US
    Full-time
    Manager, Brand Media - Americas.Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit.Sol de Ja...Show moreLast updated: 30+ days ago
    • Promoted
    US Marketing Manager

    US Marketing Manager

    HyperexponentialNew York, NY, US
    Full-time
    Our ABM & Field Marketing team is how we win with the world's biggest insurers, fueling pipeline and accelerating sales.As US Marketing Manager, you'll be the owner of event-driven marketing and re...Show moreLast updated: 26 days ago
    • Promoted
    Sr. Regional Marketing Manager (Remote)

    Sr. Regional Marketing Manager (Remote)

    CrowdStrikeNew York, NY, US
    Remote
    Full-time
    As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn't changed we're here to stop breaches,...Show moreLast updated: 30+ days ago
    • Promoted
    Regional Marketing Manager, North America

    Regional Marketing Manager, North America

    Cubic CorporationNew York, NY, US
    Full-time
    Cubic Transportation Systems is looking for an energetic and strategic individual to lead our regional marketing efforts across all North America. Fully responsible for developing and executing the ...Show moreLast updated: 23 days ago
    • Promoted
    Marketing Manager, Americas

    Marketing Manager, Americas

    MALIN+GOETZNew York, NY, US
    Full-time
    Company Description : (MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London, and ...Show moreLast updated: 30+ days ago
    • Promoted
    B2B Senior Marketing Associate, Americas

    B2B Senior Marketing Associate, Americas

    Financial TimesNew York, NY, US
    Full-time
    B2B Senior Marketing Associate, Americas.The Financial Times is one of the world's leading business news organizations, recognized internationally for its authority, integrity and accuracy.The FT h...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Field Marketing, AmericasNew York City, NY

    Director of Field Marketing, AmericasNew York City, NY

    SimilarwebNew York, NY, US
    Full-time
    Director of Field Marketing, Americas.At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.Our unique data an...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Cushman & WakefieldNew York, NY, US
    Full-time
    As a key member of the Capital Markets Property Marketing Hub in the Americas, the Marketing Manager is responsible for providing strategic partnership, project management, creative oversight, and ...Show moreLast updated: 11 days ago
    • Promoted
    Marketing Manager / Lead

    Marketing Manager / Lead

    LalamoveNew York, NY, US
    Full-time
    At Lalamove, we believe in the power of community.Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best ...Show moreLast updated: 30+ days ago
    • Promoted
    Benefits Manager, Americas

    Benefits Manager, Americas

    VeriskJersey City, NJ, US
    Full-time
    Show moreLast updated: 30+ days ago
    • Promoted
    Senior Brand Marketing Manager

    Senior Brand Marketing Manager

    Goodwin RecruitingStamford, CT, United States
    Full-time
    Join a premium global brand that is redefining lifestyle products with thoughtful design and strong consumer appeal.Americas, driving awareness, desirability, and measurable results across our larg...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Senior Regional Field Marketing Manager [East / Canada]

    Senior Regional Field Marketing Manager [East / Canada]

    DataminrNew York, NY, US
    Full-time
    Senior Regional Field Marketing Manager.Dataminr is seeking a highly analytical, data-driven Senior Regional Field Marketing Manager who will be responsible for building and executing a local marke...Show moreLast updated: 2 hours ago
    Regional Marketing Manager, Americas

    Regional Marketing Manager, Americas

    Uplift People ConsultingNew York, New York, United States
    Remote
    Full-time
    Quick Apply
    Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC.With successful placements in 52 countries, we combine speed and cutting-edge technology to sour...Show moreLast updated: 30+ days ago
    B2B Senior Marketing Associate, Americas

    B2B Senior Marketing Associate, Americas

    MediabistroNew York, NY, United States
    Full-time
    B2B Senior Marketing Associate, Americas.The Financial Times is one of the world's leading business news organizations, recognized internationally for its authority, integrity and accuracy.The FT h...Show moreLast updated: 30+ days ago
    • Promoted
    Director, Americas Revenue Operations

    Director, Americas Revenue Operations

    Cato NetworksNew York, NY, US
    Full-time
    Welcome to the future of cloud networking and security!.Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered b...Show moreLast updated: 11 days ago
    • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    Sigma ComputingNew York, NY, US
    Full-time
    Senior Field Marketing Manager.Sigma is hiring a strategic, data-driven Senior Field Marketing Manager to lead our regional field marketing efforts for the East region of North America.In this role...Show moreLast updated: 15 days ago
    • Promoted
    Senior Relationship Manager Americas

    Senior Relationship Manager Americas

    EuroclearNew York, NY, US
    Full-time
    Focus on the core content of the job post, removing all extra metadata, navigation mentions, and other non-essential information. Keep the formatting beautiful and consistent across the platform.Show moreLast updated: 30+ days ago
    • Promoted
    Assistant Manager, Americas Retail Marketing Americas

    Assistant Manager, Americas Retail Marketing Americas

    Sol de JaneiroNew York, NY, US
    Full-time
    Assistant Manager, Americas Retail Marketing Americas.Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmt...Show moreLast updated: 30+ days ago