Marketing Manager

Benefits :

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Trades Holding Co, LLC ( Trades ) is a franchisee operator of Mr. Rooter (plumbing) and Mr. Electric (electrical) residential home service brands.

Trades is the largest Mr. Rooter Franchisee and employs 250 full-time employees including 215 trade professionals in the Cleveland, Columbus, Toledo, and Mansfield, OH markets.

Founded in 1994, Trades was purchased by CPC, LLC, a perpetual investment company focused on buying companies and holding them for the long-term.

Trades has a history of excellence that is illustrated through :

• A+ from BBB (Better Business Bureau)
• Angie’s List Super Service Award recipient
• Google Guarantee badge
• 8-time recipient of Neighborly’s Top Gun service award

Trades is dedicated to its technicians and committed to providing a superior journey from apprentice to retirement. We are seeking a Marketing professional to join our team as Trades embarks on an exciting transformation and expansion into new markets.

RESPONSIBILITIES OF THE MARKETING MANAGER :

• Develop, implement, and manage an end-to-end marketing strategy to build brand awareness, generate and nurture leads, and enhance sales.
• Lead the development, curation, and deployment of compelling content digital and analog to attract and engage new and existing customers.
• Build and oversee digital marketing initiatives to attract traffic to the company website and promote an online presence.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Leverage data to identify additional sales channels and drive incremental produce demand.
• Analyze data and metrics to assess the effectiveness of digital campaigns and recommend improvements.
• Write, proofread, and edit creative and technical content across different media.
• Own the oversight of all outside agencies and vendors, including SEO, SEM, social media, and email marketing partners and tools.
• Develop and maintain a comprehensive calendar for marketing projects.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track anexpenditures, analyze ROI, and adjust optimize budget performance.

QUALIFICATIONS (SKILLS AND EXPERIENCES) :

• Bachelor’s degree in marketing or related field required
• Minimum five years of experience in marketing, with a focus on digital marketing and advertising
• Experience with a multi-brand, multi-site business strongly preferred
• Experience operating in a high-growth environment will be an asset
• Understanding of digital marketing analytics, tools, and best practices
• Well-versed in the use of social media as a marketing tool
• Experience with search engine optimization, lead generation, and email marketing
• Extensive knowledge of the predominant digital marketing platforms
• Familiarity with marketing automation and lead software
• Hands-on experience with agency and vendor management
• Some experience in team building and people leadership is preferred

SUCCESSFUL CANDIDATES WILL DEMONSTRATE :

• A down-to-earth and approachable work style; ability to establish trust and build strong relationships quickly
• High team-orientation and servant leader approach
• Excellent written and verbal communication skills, with ability to persuade, educate, and inspire
• Excellent problem-solving and communication skills
• Excellent project management skills, and strong results-orientation
• Creative and flexible, but also pragmatic and appropriately decisive
• Well-organized, pro-active, and detail-oriented; ability to multi-task meet aggressive deadlines
• Able to work with colleagues at all levels to develop goals and evaluate results
• High degree of professional ethics and integrity
• Passion for building new systems and processes

The Marketing Manager is a strategic addition to the Trades leadership team and will join at an exciting time. Initially reporting to the CEO, the Marketing Manager will lead all marketing activity for the business, and help shape the longer-term marketing strategy of our growing organization.

All independently owned and operated franchised businesses operate under the service brands’ marks, trademarks, trade names, logos, emblems, slogans, or other indicia of origin in connection with the Mr.

Rooter Plumbing® franchise system within a specified geographical area. Only the independently owned and operated franchised business shall have any interaction with or authority for its business and make all employment related decisions related to its franchised business.