Sol de Janeiro is hiring : Manager, Brand Media - Americas in New York

Overview Join to apply for the Manager, Brand Media - Americas role at Sol de Janeiro .

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand drawing inspiration from Brazil's beauty rituals, warmth, and spirit. We deliver a sensory experience with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York, we have expanded globally with teams in Paris, London, and Germany.

Our accolades include TIME’s 2024 Most Influential Companies, Fast Company’s 2024 World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring leadership in the beauty industry and our commitment to an exceptional workplace.

What You'll Do This role will manage the planning and execution of top-of-funnel brand media, including strategic media plans and execution in partnership with cross-functional Media COE experts and agencies.

This role reports to the Director, Media + Digital Strategy & Consumer Engagement - Americas.

What You'll Be Working On

Assist in the development and execution of media plans across partners, including targeting and platform analysis, ROI assessment, creative overview, and integration of cross-functional team plans

Develop & execute paid media strategy – own and manage paid media campaigns across digital channels (Meta, YouTube, TikTok, OOH, CTV, etc.), driving brand awareness and engagement

Identify high-potential audiences, optimize targeting strategies, and expand brand reach

Monitor KPIs and analyze campaign performance; provide actionable insights to optimize spend

Foster a culture of measurement and optimization, establishing benchmarks and collaborating with agencies and internal teams

Collaborate with cross-functional partners (Amazon, DTC, Retail) for a holistic and strategic approach with consistent messaging

Work with Global Consumer Engagement to incorporate Global 360 strategies into regional media plans and meet regional needs as Global develops program toolkits

Coordinate with Global and agency tools on optimized creative fit for purpose

Provide guidance to channel leads via retail media network ad products and stay current with RMN roadmaps to identify opportunities

Manage relationships with media agencies and platform partners for best-in-class execution and innovation

Partner with Project Management to ensure timely delivery of media assets using toolkits to streamline processes

Assist Director in managing Brand Media budget; partner with Finance to close each month

Stay informed on emerging platform trends to adopt innovative campaign strategies

Must Haves

5 years' experience in media strategy and planning within a complex organizational structure

Deep understanding of omnichannel media strategies and digital marketing, with a track record of increasing brand awareness and consumer engagement

Experience with retail media networks and understanding their role in driving omni-channel media

Results-oriented with tenacity to meet deadlines and budget

Proactivity and startup mindset : ability to move quickly, propose ideas, and take action

Strong attention to detail

Proficient in developing and implementing data-driven campaigns and in analyzing performance for data-informed decisions

Strong communication skills to align cross-functional teams within a global framework

Stays ahead of media trends and integrates emerging platforms and techniques

Analytical with a test-and-learn mentality for campaign optimization

Strategic budget management skills across partners

Salary Range $115,000—$125,000 USD

Why Sol de Janeiro?

Competitive salary and bonus program

Flexible hybrid work environment with opportunities for collaboration and growth

Inclusive culture that values diverse perspectives and celebrates individuality

The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not a comprehensive listing of activities, duties, or responsibilities and may change or be assigned at any time. Sol de Janeiro is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Requests for accommodation can be made at any stage of the recruitment process by contacting our People Experience Team at careers@soldejaneiro.com.

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