Senior Manager, Brand Capabilities

Senior Manager, Brand Capabilities

Location : New York, NY, US

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

This role will be hybrid out of our NYC office (or Shelton, CT office)

Position Summary :

Reporting to the Chief Marketing Officer (CMO), the Senior Manager, Brand Capabilities will lead the creation, implementation, and evolution of Edgewell Personal Care's approach to building and expressing brands. This role is responsible for developing frameworks, tools, and training programs that elevate brand-building excellence across the organization. Acting as both a coach and a consultant, the ideal candidate brings deep marketing experience, a passion for capability building, and a collaborative mindset to inspire and empower teams globally.

This leader will also serve as a thought leader within the organizationconstantly pushing the boundaries of how we think about brand building, learning, and developmentand will play a key role in partnering with agencies and cross-functional teams to continually raise the bar on brand performance and execution.

Key Responsibilities :

• Brand Development Frameworks : Define and evolve the "EPC way" of brand buildingcreating scalable models and tools that guide how brands are positioned, developed, and brought to life.
• Capability Building & Thought Leadership : Design and lead ongoing training programs (e.g., brand strategy, consumer insight, creative briefing) that elevate the marketing function's ability to build breakthrough brands. Act as a champion of innovation and thought leadership, identifying emerging trends, new methodologies, and external inspiration to strengthen Edgewell's marketing capabilities.
• Internal Consulting : Partner with business units and brand teams to apply brand-building models to real-world challengessuch as addressing barriers to usage, improving relevance, or enhancing communication effectiveness.
• Best Practice Integration : Bring in global marketing best practices, thought leadership, and guest speakers to keep the organization inspired, informed, and ahead of the curve.
• Measurement, Improvement & Agency Management : Assess the impact of training and capability efforts; continuously refine programs based on feedback and business outcomes. Collaborate with internal teams and agency partners to strengthen brand stewardship, improve creative processes, and elevate overall agency performance and collaboration.
• Cross-Functional Influence : Work closely with marketing, insights, innovation, and commercial teams to embed brand development thinking across the full brand lifecycle.

Required Competencies :

Required Skills and Experience :

The salary range for this position is $144,000 - $186,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.