Ecommerce Growth Lead

Overview

Now Hiring : eCommerce Growth Lead

Dionilife is on a mission to redefine how the world drinks . We craft category-defining non-alcoholic beverages, including :

Mash Gang — cult-favorite alcohol-free craft beers

Pavari 17 — Mediterranean aperitivo & spritz RTDs

La Borosa — premium agave-based spirit & ready-to-serve cocktails

We're already scaling fast in the UK & US through Shopify, Amazon, and select retail partners — and now we're looking for our first dedicated eCommerce Growth Lead

The Role

As our eCommerce Growth Lead, you'll own and scale our entire online revenue engine . This isn't just about running ads — it's full P&L ownership across DTC, Amazon, and emerging retailer.com channels. You'll report directly to the CEO, with the autonomy to set strategy, run experiments, and build the playbooks that take us from early traction to £ / $20–50m scale

You'll Be Responsible For :

• Driving growth and profitability across Shopify and Amazon
• Running performance marketing (Meta, Google, Amazon Ads, retail media) with a focus on hitting LTV : CAC = 2.0
• Owning CRO, UX, and subscriptions on Shopify
• Managing P&L down to CPAM — and optimizing every line
• Deciding when to outsource vs insource (agencies, freelancers, vendors)
• Building dashboards & insights to guide leadership decisions

What We're Looking For :

Ready to build and own the growth engine of a category-defining non-alc beverage company?

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