Senior Director, Customer Marketing West

Sr. Director, Customer Growth

Location(s): United States of America

City/Cities: Irvine

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: July 6, 2025

Job Description Summary

The Sr. Director, Customer Growth in the West Region will lead a team of marketing strategists focused on delivering meaningful value for national and area customers in alignment with the West Region national and regional sales teams to drive incidence and deliver mutual growth. This is a 'player-coach' role that builds partnerships with customers and delivers our growth ambition by leading, coaching and building capabilities around our FSOP Coca-Cola Commitment. The position serves as a strategic bridge between Coca-Cola and our West Region customers and their guests, representing the perspective/voice of customers in the aggregate concerning how Coca-Cola brands and capabilities can best serve their needs.

What Youll Do for Us

Align with West Region to set priorities across the customer portfolio and communicate these priorities to the CM team so that appropriate long and near-term focus is given based on the work that matters most across the region portfolio of customers.

Build strategic relationships with marketing executives at key customers with the ability to facilitate and accelerate the business relationship based upon an understanding of their marketing needs.

Actively participate in Sales routines, bringing the marketing lens and reporting back to appropriate CM teams to assure ongoing alignment between Marketing and Sales on how to deliver against customer needs and objectives.

Responsible for hiring, coaching, developing and advancing Sr Managers with a focus on building best-in-class marketing capabilities, bench strength, and growth.

Models growth behaviors and leads a culture of empowerment that is focused on the development and motivation of individuals to achieve and sustain high performance.

Engage in routines between the West and our Atlanta based Customer Value and Growth organization to ensure we are collaborating effectively.

Qualifications & Requirements

Bachelor's Degree; MBA Preferred

10+ years CPG experience, preferably with background/experience within Foodservice & On-Premise and/or in a Customer Marketing role in other industries/channels

Proven experience leading and inspiring teams

Location Irvine, CA

Travel - Approximately 25-30%

What We Can Do For You

Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Pay Range: $189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.