Marketing CRM / QA Specialist
Our client, a global financial service and digital payments company, is seeking a Marketing CRM / QA Specialist.
This position is a remote 12-month contract. You must be able to work in the US and have no H1B Visa status. The hourly rate is $68.
97 , W2 + paid holidays through Talent Table. NO C2C.
Responsibilities :
- Build relationships and influence cross-functionally with CRM Marketing Managers, legal and compliance, analytics, and creativity to meet ambitious growth CRM targets.
- Responsible for deploying communications to users via owned digital channels across the Cash App.
- Clarify, capture, and optimize requirements to build ad-hoc and automated communications for email, push and in-app. Create a systematic process for identifying risks and dependencies.
- Develop and Optimize a QA framework that will alleviate any ambiguity while holding stakeholders accountable.
- Manage ticket creation (in Jira) and process for developers, audience creation and delivery, legal approvals, and Launch QA.
- Manage all requirements for disclosures with Legal / Compliance (if applicable) and manage guidelines for all.
- Understand how to create links and QA link destinations to ensure quality standards are met.
- Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and campaign results to key stakeholders with recommendations for growth and scale.
- Contribute to personalization strategy to ensure CRM requirements are briefed in and executed to ensure we are sending the most relevant comms to our customers.
- Deeply understand our North American consumers and identify opportunities for growth and optimization.
Skills :
- 3+ years experience in the marketing field specializing in CRM or data-driven marketing, preferably at a design firm, ad agency, or in-house marketing communications or creative services department.
- Proven track record of managing processes from key stakeholders that drive performance and achieve KPIs.
- Capable of thinking out-of-the-box and developing new ways of working.
- Extremely organized so that tracking to end goals is second nature.
- Quality control is a priority and how you manage to it can be documented and followed by all stakeholders.
- You’re strategic and analytical in your thinking and a strong communicator with your team and cross-functional teams.
- You work effectively with product, creative, development, legal and other cross-functional teams.
- You are a self-starter and can work independently
- You manage expectations by building positive relationships with colleagues and business partners.
- You work well within tight deadlines and are flexible as necessary.
- Higher education qualification of a bachelor degree or equivalent experience in commerce, marketing or similar field is preferred.
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