Marketing Analytics Manager

Job Duties :

• Build industry leading full funnel measurement frameworks to determine the return on marketing investments across digital marketing channels including SEO / SEM, Affiliate, Display, and Social channels through deep understanding of consumer behavior.
• Conduct analysis to identify the most effective marketing target for digital channels using both digital behavioral data as well as offline credit bureau data.
• Own the measurement plan across digital marketing channels, including partnering with tech team to identify and close data gaps, channel-specific measurement, and driving multi-channel attribution work forward with decision science.
• Evaluate new digital and social data source and vendors by conducting back-test analysis, business sizing and creating business use case for new data.
• Design and implement digital media testing plan through partnership with the acquisition team, analyze test results and provide recommendations for future business improvement.
• Own the analytics and data framework for performance marketing spend including paid media and incentives.
• Execute on a wide range of analyses – descriptive measurement and reporting, dashboarding, ad hoc inquisitive problem solving and predictive forecasting.
• Work closely with channel leads to drive high visibility analytics projects, with topics ranging from channel optimization, spend decisions, targeting, and experimental design.
• Cross functionally collaborate with multiple teams including marketing, product, engineering, and analytics to launch new initiatives and products.
• Come up with success metrics to measure impacts of these new products and initiatives.
• Continuously identify opportunities for improved channel growth and lead the development of data-driven channel strategies.
• Own the data, analytics, and reporting to empower the growth team and guide business decisions. This position allows for a hybrid schedule with three (3) days in office and two (2) days remote. Requirements : Master’s degree (or foreign equivalent) in Applied Math, Statistics, Engineering, Computer Science, or related disciplines and three (3) years of experience as a Team Lead is required. Must have at least three (3) years of experience with :
• Working as a “full-stack” marketing analyst to scope projects;
• Write and functionalize code, design and run tests, surface and visualize results, monitor outcomes, and present succinct strategies because of analyses.
• Digital marketing, risk analytics, segmentation, experimental design, and statistical testing.
• one or more statistical analysis tools including Python, SAS, R, SQL
• Machine learning models and data visualization tools including Tableau and Salesforce
• Working in a cross functional role with multiple stakeholders and leads from different teams (both technical and non-technical)
• Working with large data sets and Big Data tools including AWS and Spark Salary $102,482.00 – 135,000.00 Apply at : https : / / www.reach.com / corporate / careers, reference ID 281. Reach Financial, LLC is an EEO / AA employer. No calls.