Direct Marketing Program Manager

Overview

Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.

Purpose : A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.

Growth : We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base.

Focus is on "working families", "everyday Americans", "ordinary citizens", "mainstream population" "average income households", providing life insurance products that truly impact people's lives (more information will be provided in the interview).

Team (Culture) : USA Today named us a 2024 and 2025 top US workplace.

Responsibilities

The Marketing Program Managers are accountable for the marketing and profit & loss of the Direct Marketing team product lines : term life, travel accident, and guaranteed issue whole life. With a focus on long and short-term marketing profit, Program Managers work with the Director of Creative Development and Strategic Acquisition to formulate campaign strategy, plan, organize, and implement the marketing initiatives needed to reach the Direct Marketing overall goals for growth in marketing share and profit.

Segment Analysis :

• Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus.
• Utilize data-driven insights to understand customer needs, pain points, and opportunities within each segment.

Strategy Development :

Performance Measurement :

Collaboration and Stakeholder Management :

Execution :

Other duties as required :

Position Breakdown :

Qualifications

What do you offer?

What can we offer?