Digital Marketing Manager

Company Overview

Interstate Waste Services, Inc. is one of the largest and fastest growing private solid waste and recycling companies in the country.

We service customers in Southern New York State and throughout New Jersey, and in New York City through our subsidiary Action Environmental Services.

Digital Marketing Manager

Are you an experienced Digital Marketing professional looking for an exciting opportunity to lead and innovate in a dynamic environment?

We're seeking a results-driven Digital Marketing Manager to spearhead our digital marketing efforts and help shape our company's digital future.

Key Responsibilities :

Collaborate with Sales, agency partners and Marketing teams to develop and implement digital engagement strategies aligned with company-wide goals.

Manage hands-on digital strategies and campaigns across various channels, including web, SEO / SEM, email, social media, and display / video advertising.

Develop KPIs for digital campaigns, measuring success and ROI to drive continuous improvement.

Identify trends and new tools that enhance our marketing strategy, implementing best practices across all digital channels.

Optimize content and design for digital channels, ensuring a cohesive and engaging brand experience.

Compile, track, and analyze KPIs, providing actionable recommendations to improve campaign performance.

Collaborate with Marketing and Customer Service on ORM strategy to enhance brand reputation and customer satisfaction.

What You Bring :

Bachelor's degree in marketing or a related field.

Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on data-driven strategies.

Proven ability to lead and manage SEO / SEM, marketing database, email, social media, and display / video advertising campaigns.

Expertise in major social media platforms and digital ad execution and analysis.

Strong analytical skills with proficiency in Google Analytics, conversion tracking, and reporting.

Knowledge of email and marketing automation platforms, Sales Force Marketing Cloud experience required

Familiarity with omnichannel marketing and understanding of how online and offline tactics align for optimal results.

Excellent attention to detail, outstanding writing / editing skills, and a passion for driving measurable results.

Why Join Us :

Opportunity to build and shape a digital marketing program at a growing company.

Collaborative and supportive work environment with room for professional growth and development.

Competitive compensation package and benefits.

Make a meaningful impact by driving digital innovation and success.

Career opportunities :

We believe in providing the training and development you need to grow your career with Interstate Waste Services. Many of our supervisors, managers, and other leadership staff started their careers as helpers, drivers, or dispatchers.

IWS is proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Salary and Benefits :

Interstate Waste Services is committed to providing a world class workplace to all employees. Each eligible employee receives a competitive total compensation package including competitive pay, 401k benefits with company match, medical, dental, vision, life insurance and more, in addition to paid time off and holidays.