Varsity Performing Arts Product Development Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts.

Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit.

A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.

Performing Arts Product Development Manager

Location : 14460 Varsity Brands Way, Farmers Branch, TX 75244, willing to consider a remote candidate located in Texas or Tennessee

The Performing Arts Product Development Manager is an important member of our Experience team, and will ultimately be responsible for the planning, refinement, and growth of performing arts-centric events across Varsity Spirit’s full portfolio of competition offerings, with a focus on athletic / spirit band event formats (including Game Day Live),special events, and camps.

This person should be goal oriented, organized, personable, customer centric, and passionate about driving higher participation in the performing arts through expanded events opportunities.

The position reports directly to the Director of Strategy and Transformation with responsibilities to the Vice President of Training and Education.

This position will have some travel expectations, typically involving internal meetings, industry conferences and tradeshows, and Varsity Spirit events.

What you will do :

Partner with internal colleagues and external partners to create and refine performing arts event types with a focus on school spirit

Collaborate with internal and external teams to : Create the overall growth strategy for the event formats (e.g., where across our national and regional event portfolio to offer the formats, how many to add each year, etc.

Determine how best to promote the formats (e.g., social media marketing, attendance at tradeshows, etc.).

Refine the formats based on feedback from customers, consumers, and internal stakeholders

Understand per-event economics for newly-proposed event additions

Serve as the initial point of contact for all event-related customer needs

Stay constantly connected to customers to build trust and gather insight for the future

Serve as the event expert and build deep knowledge

Collaborate with others to maintain and grow event participation

Review Post-Event Surveys to follow up with any customer concerns

Assist with our Registration Specialist and Marketing Specialist with any event related communications and marketing needs

Assist with the marketing calendar for events and strategic promotions to support

growth

Responsible for the events listing and event information found on the website for assigned events

Collaborate closely with leadership to develop the event schedule

Create deliverables to communicate key details about events, including planning and logistical details, customer / consumer and partner feedback, and working plans to build and refine events

Serve in a high-level management and / or support role at events

What you bring :

Presentation Skills; written emails

PowerPoint presentations

Strategic thinking and implementation of ideas

Analytical skills; beginner Excel skills

Strong interpersonal skills to support efforts to conduct market research with partners, customers, etc. and synthesize findings

Personal effectiveness, organization, and willingness to take initiative

Ability to set priorities and communicate highest priorities to key stakeholders Ability to proactively communicate deadlines and meet them

What you need :

Bachelors degree required; degree in music education or related field is a plus

Experience of at least 3 years in performing arts as an event manager / coordinator, educator, etc.

Prior experience as a band director or music educator is a plus

Physical Demands and / or Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.

Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.

During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required.

Travel

While travel demand will be variable, it is expected to range from 5% to 15% of the time, and travel expectations will be aligned on with the role’s supervisor with sufficient advance notice.

Event travel and attendance at staff meetings, tradeshows, and events is required. Event travel will include overnight stays for events.

Occasional travel to our Varsity Spirit headquarters in Memphis or our Varsity Brands headquarters in Dallas will be required for working sessions and team and partner meetings.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference.

It takes a team to make a real impact, and through our two divisions BSN SPORTS and Varsity Spirit and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience.

Some of our offerings include :

• Comprehensive Health Care Benefits
• HSA Employer Contribution / FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.