Event Marketing Manager

Job Description

Job Description

Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.

The Event Operations team within the Facilities & Hospitality Department at the Stanford Graduate School of Business seeks an experienced and highly skilled Marketing Manager for a 6-12-month temporary position with the possibility of renewal. With minimal supervision, participate in the development and implementation of marketing initiatives that enable programs, events, and services to meet business objectives. This position will work closely with event team members and project managers that plan and execute in-person, hybrid, and virtual programs and events such as conferences, speaker events, major events, student-facing educational opportunities, and other university-related events. Manage a wide portfolio of events and projects working with a diverse constituency of staff, faculty, and students to support marketing initiatives. This position will be part of a highly collaborative team and support cross-functional collaboration across the organization.

The Marketing Manager will need to exercise good judgment regarding how to prioritize tasks in the face of frequently shifting priorities. It is essential to have excellent judgment, integrity, flexibility, and creativity as well as a positive attitude, the ability to collaborate and consult, and a good sense of humor. If you are an experienced marketing professional with outstanding design expertise, website management, and communications skills, ready to take-on new challenges in higher education, this is a position for you.

The GSB campus properties include the Knight Management Center and GSB Residences on 19.5 acres with nearly 700K sq.ft. of buildings that support academic and administrative functions, student and executive residential experiences and food service programs. The Schwab Residential Center is a 24-hour, 7-day / week residence, conference center.

Your Primary Responsibilities Include :

Execute marketing strategies to meet business objectives.

Project manage marketing projects from inception to execution including event registration, communication, and newsletters.

Collaborate with internal and external stakeholders to implement marketing plans / programs to meet business objectives, including collaboration with internal stakeholders and vendor partners. Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online). Manage the design and production of select marketing materials. Conduct competitive benchmarking and analyze campaign / program / service / event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and research market trends. May plan and execute onsite events to support marketing objectives. Monitor and oversee product / program budgets to meet program goals. Manage vendor estimates and invoice processing including photographers and videographers

Ability to make data-driven decisions. This includes working with reporting platforms and conducting data analysis.

Process and Solutions-Oriented. This includes identifying processes that do not exist today and creating one.

Manage and update public-facing and internal websites, create graphics, develop and maintain website policies, and collaborate with the GSB Communications team to ensure consistency and effectiveness across all platforms.

Requirements :

Include Cover Letter and Portfolio of Marketing Work Samples (if available)

Schedule : Hybrid, one day remote (8AM to 5PM)

Duration : 6-12 months

Top 3 requirements to hire

Project manage marketing projects from inception to execution including event registration, communication, and newsletters.

Collaborate with internal and external stakeholders to implement marketing plans / programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.

Manage and update public-facing and internal websites, create graphics, develop and maintain website policies, and collaborate with the GSB Communications team to ensure consistency and effectiveness across all platforms.

To be successful in this position, you will bring :

Bachelors degree and two years of relevant experience; or a combination of education and relevant experience.

Previous experience in product, program, and / or services marketing.

Ability to work independently to meet expected deadlines and schedules.

Experience with managing projects.

Knowledge of marketing across channels, including digital and print.

Ability to work cross-functionally, adapt to change and develop positive relationships with stakeholders.

Familiar with market research and data analysis.

Demonstrated problem solver.

Excellent oral and written skills.

Strong attention to details

Knowledge of editorial practices including writing, copyediting and proofreading

Knowledge of graphic and general web design

Proficient with Adobe InDesign and Illustrator

Systems knowledge : PowerPoint, HTML, Drupal, Excel, Google Suite, communication platforms

Embody a growth-mindset. This includes having curiosity to learn and understand what you do not know.

Ability to work occasional evenings and weekends

Fully onsite position.