Digital Performance Media Supervisor

Job Description

• Contribute to Latin American Communications Planning for specific brands. Manage day-to-day work assigned as part of the LATAM Comms Planning team including stewardship.
• Focuses on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers.
• Collaborates and fosters relationships with key partners : clients, internal teams and leadership
• Primary manager of day-to-day requirements of media planning / implementation.
• Oversees daily communication and collaborates with associates and senior associates to create weekly documentation (reporting, status)
• Maintain an in-depth knowledge of Client business from both a current situation and historical perspective.
• Convey ideas for process improvements and best practices to ensure consistency, flexibility and efficiency

Media Planning and Strategy :

• Manages planning with heavy collaboration across digital, TV, social, and programmatic channels.
• Owns tactical development, recommendation building, and negotiations across respective channels.
• Leads strategic planning initiatives, including deck writing, budgeting, and channel allocation, with a focus on audience development.
• Analyzes data in collaboration with associates or senior associates to inform media purchases and channel allocation.
• Oversees campaign performance to ensure KPI delivery and provides proactive recommendations for optimization.
• Requests proposals, coordinates necessary meetings, reviews proposals, writes POVs, and manages negotiations for high-value and / or complex packages, fostering strong vendor relationships.
• Forecasts annual investments by media by vendor, reports investments, analyzes rates, commitments, and budgets.
• Proactively identifies and addresses issues to ensure client objectives are met.

Talent Management

• Responsible for management and development of Associates and Senior Associates - inclusive of regular feedback, training and general oversee.
• Provides job performance feedback to direct report and works with Director and AMD in managing career trajectory of junior staffing
• Provide routine direction to associates to achieve client / agency objectives.

Additional Responsibilities :

• Drives innovation in media strategies by staying current with industry trends and exploring creative approaches to media planning.
• Optimizes campaign performance by identifying opportunities for improvement and implementing adjustments as needed.
• Proactively troubleshoots any issues that may arise during campaigns to ensure seamless delivery and client satisfaction.
• Cultivates and maintains strong relationships with media vendors to secure favorable terms and stay informed about new opportunities.
• Ensures seamless integration and synergy across different media channels to maximize overall campaign impact.
• Identifies opportunities for market expansion and growth based on market analysis and client objectives.
• Develops strategies to enter new markets or demographics effectively.
• Introduces innovative reporting methods and analytics tools to provide clients with deeper insights into campaign performance.
• Demonstrates adaptability to unexpected challenges or changes in client priorities.
• Implements effective crisis management strategies to mitigate risks and maintain campaign effectiveness.
• Actively engages in ongoing learning and professional development within the field of media planning.
• Shares new industry insights and best practices with the team to foster a culture of continuous improvement

Qualifications

• Bachelor’s degree from a four-year college or university
• Approximately three years of media / communications planning and buying experience
• Excellent written and verbal communication skills
• Bilingual, English and Spanish
• Strong mathematical fundamentals, comfortable working with data
• Excellent understanding of media / communication fundamentals, including all research
• Strong interpersonal and teamwork abilities
• Demonstrates ability in training and leadership capability
• Organizational skills to manage and prioritize team daily work flow
• Strong command of media research resources, capabilities and limitations
• Strong degree of accuracy and attention to detail
• Preferred experience with the following media systems : Kantar, Ibope, Media Tools, Media Ocean, Prisma, Doubleclick, Campaign Manager, etc.
• Provides an energy level that brings new and exciting ideas to the communications planning function
14 days ago