Luckylincoln is hiring : Marketing Coordinator in Bloomington

Description

As a Marketing Coordinator (MC), you will be the primary field marketing representative responsible for driving player engagement, maintaining brand consistency, and supporting local marketing execution at assigned gaming locations for Location Owners. You’ll serve as the day-to-day contact for partner establishments, executing marketing campaigns, supporting onboarding and expansion efforts, and ensuring brand compliance.

This role bridges the gap between centralized marketing strategy and in-field execution, working closely with Sales, Marketing, and Operations teams to ensure promotional alignment and customer satisfaction.

Key Responsibilities

Customer Relationship Management

Serve as the main point of contact for assigned gaming locations.

Build and maintain strong relationships through regular visits and calls.

Conduct Quarterly Business Reviews (QBRs) to share insights and gather feedback.

Support customer satisfaction initiatives and gather service-level feedback.

Local Marketing & Brand Management

Plan and execute localized marketing campaigns for grand openings, installs, and player engagement, and campaigns & monitor performance.

Ensure signage, promotional materials, and in-location branding meet company standards.

Manage event execution, including setup, staffing coordination, giveaways, and signage.

Partner with vendors and local entities to enhance brand presence at events.

Share feedback with the central Marketing team to adapt or refine campaigns as needed.

Revenue Growth & Location Performance

Identify NTI growth opportunities via game room layout and floor plan optimization.

Use dashboards and performance reports to identify underperforming sites and recommend improvements.

Collaborate with Marketing to optimize promo timing and avoid cannibalization in high-density markets.

Onboarding & Expansion Suppor t

Assist with site readiness and compliance preparation for new installs.

Coordinate with internal teams to ensure seamless VGT installations.

Identify potential expansion opportunities within the existing customer base.

Compliance & Operational Support

Monitor IGB compliance standards and location go-live readiness via the Service Portal.

Partner with Service teams to promptly escalate and resolve operational or technical issues.

Track location expirations and compliance events, ensuring appropriate documentation and escalation.

Reporting & CRM Management

Maintain updated notes and visit logs in HubSpot or equivalent CRM.

Track frequency of visits, follow-ups, and action items.

Deliver insights from the field to help shape future marketing strategies.

Budget & Asset Inventory

Manage assigned marketing budget responsibly, ensuring at least 2% of allocation is effectively utilized.

Maintain inventory of signage, promotional materials, and swag.

Ensure timely restocking and efficient usage of field assets.

Cross-Functional Collaboration

Partner with Sales on strategic initiatives like new installs or owner expansions.

Coordinate with Operations and Compliance to maintain consistency in execution.

Support Account Executives by feeding customer insights and promotional needs.

Requirements

2–4 years in field marketing, account management, or customer service.

Strong communication and relationship-building skills.

Highly organized with experience managing campaigns and budgets.

Proficiency in CRM tools (HubSpot), reporting dashboards, and marketing systems.

Familiarity with Illinois gaming regulations preferred.

Ability to travel locally with flexibility in schedule.

We Run on EOS

At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.

Our Core Values

Get it done attitude! We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources. While we strive to resolve issues independently, we are also open to seeking guidance when necessary, bringing forward options and ideas to effectively collaborate.

5 Star Hospitality! Our customers are paramount, and we prioritize their needs with a sense of urgency and attentiveness, with the aim of exceeding their expectations. We extend this hospitality mindset to our employees and colleagues, recognizing that their satisfaction contributes to overall success.

Positive Culture! We engage our customers and coworkers with respect, positivity, and open communication. We always have each other's backs and foster a culture of collaboration and teamwork.

Self-propelled! We have a strong desire to learn and grow both personally and professionally. With a pilot mentality, we are self-motivated and believe we can get anywhere we want to go.

Communicate Forward! Effective communication is fundamental to our success. We prioritize keeping everyone informed and aligned, sharing information through appropriate channels to ensure clarity and transparency

Equal Employment Opportunity

Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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