Product Manager - US Marketing, Hernia Repair.
Careers that Change Lives
The Medical Surgical Portfolio strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.
In Surgical, we are the trusted partner to surgeons transforming the future of patient care. Our groundbreaking, intelligent technologies used across all surgical approaches drive clinical efficiency and improved outcomes.
Our Hernia Repair business is dynamic - growing and actively launching new products to advance outcomes in Hernia surgery.
The role of Marketing has never been more central to the growth for Medtronic. We value Marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs.
Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services.
We strive for an integrated, seamless experience to meet our customer expectations and demands.
The Product Manager, US Marketing Hernia Repair is responsible for achieving sustainable sales and margin growth through the successful execution of creative demand generation tactics, market-leading brand-building activities and best-in-class sales enablement.
This role will work closely with leading Key Opinion Leaders and actively build on those relationships to build advocacy for Medtronic and advance Hernia surgery.
In addition, this role will be responsible for executing new product launches in partnership with the US Hernia Sales team and through the execution of impactful marketing-led initiatives.
The Hernia Repair Product Leader will work closely with Global Marketing, the US sales force, Medtronic Customers, external partners and other functional teams within Surgical Innovations.
This role is open to remote in the continental United States.
A Day in the Life
- Be the face of the portfolio with the sales team. Work collaboratively with sales leaders to ensure the sales team has the training, tools and direction to succeed.
- Lead commercial efforts for the Hernia business, owning market positioning, messaging, branding, and promotions in alignment with broader Surgical initiatives.
- Work to transform our Hernia position in accounts away from a tradition transactional vendor to a strategic partner; leverage and / or develop novel marketing and contracting strategies to expand the context of the relationship.
- Serve as a project leader, working across the organization to secure key resources required for a successful project execution, and leading team to complete all necessary efforts within the defined timeline.
- Leverage analytics and market research to better understand market opportunities and uncover opportunities for continual improvement.
- Support product management activities (forecasting, pricing, quality, clinical communication, etc.)
- Represent US Customer needs, market conditions and competitive environment to the Global Product Management team so that newly developed products are compelling to the US audience.
- Develop, manage and present product launch plans to include target identification, commercial messaging and substantiating proof points, pricing strategy, launch pricing, anticipated competitive response, any channel decisions, unit volume and revenue forecasts and sales force training plans.
- Lead and manage the US forecast model in collaboration with Global Product Management, Sales leadership and Finance. Develop dashboards and communication mechanisms for identifying over- and under-achievement areas.
Responsible for monthly revenue and unit forecasting, risks and opportunities assessment, expense management and inventory management.
- Identify and assess competitive tactics and strategies in order to develop counter strategies and tactical communications plans.
- Maintain a KOL management program in association with regional sales leadership.
- Lead execution of Field Communications and QBR involvement.
- Identify and recommend opportunities for the development of clinical evidence and / or economic value substantiation.
- Travel : 10-20%
Must Have : Minimum Requirements
- Bachelors degree required
- Minimum of 4 years of marketing or relevant experience, or advanced degree with a minimum of 2 years of marketing experience
Nice to Have
- Exceptional quantitative, analytical, written and verbal skills.
- Proven track record of planning and execution.
- Executing in the Matrix, Strategic Agility, Managing Vision & Purpose, Decision Quality
- Business Acumen, Product Management, Brand Management, Market Research
- PowerPoint, Excel, salesforce.com
Product Manager - US Marketing, Hernia Repair.
Product Manager, US Marketing – Hernia Repair. The Hernia Repair Product Leader will work closely with Global Marketing, the US sales force, Medtronic Customers, external partners and other functional teams within Surgical Innovations. Our Hernia Repair business is dynamic - growing and actively lau...
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