Product Excellence Lead

Product Excellence Lead

Do you want to deliver a WOW experience consistently? Are you passionate about delivering excellence? The Product Excellence Lead position is a champion of investment marketing at AssetMark. Successful candidates thrive in a culture of customer service and collaboration. You will work closely with internal and external stakeholders to support marketing priorities and deliver best-in-class product marketing initiatives and programs.

You will think and act strategically and tactually : from the inception of a product idea to creating product launch plans. You are a self-starter, detail-oriented, and comfortable with ambiguity in a rapidly changing environment. You are a storyteller who uses data to inform your product marketing strategies. You are collaborative and enjoy working with stakeholders from across the business. Most of all, you are a curious learner who strives to WOW your stakeholders with exceptional service.

This is a full-time position in our Concord, CA office with a hybrid work schedule.

Responsibilities

• Product Messaging & Positioning Build product positioning, messaging, and marketing strategies
• Develop value propositions and key messaging to be used across every customer touchpoint from the top of the funnel through to Sales, RMs, and Business Consulting
• GTM Strategy & Launch Launch new features and capabilities in a growing portfolio with a cross-functional team of product, sales, and stakeholders
• Provide an agency approach of innovation and ideation to support stakeholders and the success of marketing activities
• Persona and Buyer Journeys - Develop a deep understanding of prospective and existing Advisors by employing traditional and innovative customer research methods
• Segmentation is critical to the success of our marketing programs and initiatives
• Stakeholder Enablement and Support Work directly with Ensemble Teams and Business Consulting to provide the right materials and messaging, including fact sheets, customer content, presentations, and product portfolio materials
• A holistic approach to content that spans from emails, social media to the website, eWM, events, and other advisor touchpoints
• Voice-of-the-Customer Build a deep understanding of our Advisor and AssetMark value proposition to the market and users; build scalable feedback loops for your marketing activities and synthesize insights and data across feedback channels to understand the effectiveness of marketing materials and to pivot when needed
• Planning & Execution Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end-to-end (from concept through to sunset) lifecycle
• Own the budget and also be responsible for vendor management, including budgets, deliverables, and contract management

Knowledge, Skills, and Abilities

Education & Experience

Compensation : The Base Salary range for this position is between $120000-$140,000. This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location. This position will also be eligible for additional variable incentive compensation and competitive benefits. Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.

Who We Are & What We Offer :

AssetMark's mission is centered around helping financial advisors make a difference in the lives of their clients. To help them do that, we aim to provide advisors with holistic support. We offer compelling technology that facilitates a better client experience, consulting services that ensure advisors' businesses are running at their best and a comprehensive suite of investment solutions. AssetMark's platform empowers advisors to provide the highest level of service possible to their clients.

AssetMark's culture is driven by our mission and connected by our values; Heart, Integrity, Excellence and Respect. You will join a team that lives these values every day by doing the best and what is right in all we do and encouraging different ideas for continual success and innovation. Additionally, we offer a wide range of benefits to meet the needs of our team members and their families.

As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.