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Growth Marketing Manager

Growth Marketing Manager

Luma HealthNew York, NY, US
21 hours ago
Job type
  • Full-time
Job description

Growth Marketing Manager

We're Luma Health. Needing healthcare can be hard getting care shouldn't be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.

So, we've created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

The Role : Growth Marketing Manager (ABM + Paid Media) 100% Remote

We're looking for a Growth Marketing Manager to drive enterprise account growth through strategic ABM campaigns and performance-focused paid programs. This is a hybrid role where you'll work closely with the Sr. Manager of Demand Generation to combine ABM strategy with enough paid marketing expertise to execute and optimize campaigns that fuel measurable pipeline.

You'll also work closely with our Demand Gen Manager to complement mid-market demand generation programs, ensuring both mid-market and enterprise motions accelerate ARR in a coordinated, high-impact way.

What You Will Do At Luma Health :

ABM / Enterprise Programs (Primary Focus, ~60%)

  • Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel.
  • Design and execute personalized, multi-threaded campaigns for buying groups across channels (common channels like email, LinkedIn, retargeting, etc., but also want you to think out of the box. See creative channels below).
  • Track engagement at the account and buying group level. Use account insights and intent data to focus efforts on the highest-potential opportunities. Work with marketing ops to show ROI.
  • Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage.

Creative ABM channels to consider :

  • Podcast guest invites
  • Feature your ICP on a topic they care about.
  • Virtual roundtables
  • Host 3-5 accounts in a similar industry in a Zoom room tackling a specific topic.
  • Quarterly mailer
  • Send helpful (and relevant) snail mail, like an industry author's latest book release.
  • Partner newsletter
  • Curate a feature in one of your channel partners' newsletters, exclusively created just for them, targeting your mutual ICP.
  • Industry award nominations
  • Big wow moment that few will attempt this, and none forget.
  • Sponsor their team event
  • Whether it's their SKO or quarterly team meeting.
  • Create an industry report
  • Leverage our own internal data to create a report specific to their industry and unique pain point we solve best.
  • Access to industry analyst
  • Instead of leveraging your Gartner / Forrester analyst hours for your team, donate them to your top accounts.
  • Executive outreach
  • Block one day a month on your executive's calendar to craft outreach to execs at your target accounts.
  • Peer-to-peer matching programs
  • Warm intros from mutual connections or customer champions go further than cold emails.
  • Roadshow breakfast / dinner series or other micro events
  • Education light, networking, and good food heavy.
  • Industry demo days
  • Host industry-specific demo days.

    • Performance Marketing / Paid Programs (Secondary Focus, ~40%)

  • Manage and optimize paid campaigns that support ABM and broader demand generation efforts.
  • Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact.
  • Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences.

    • Collaboration & Measurement :

  • Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns.
  • Work with our LinkedIn Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics.
  • Share insights and optimize campaigns iteratively, balancing strategy and execution.

    • Who You Are :

  • Humble : You're not hampered by an excessive ego or concern for status. While you do have a healthy level of ambition, you also strongly prioritize the team's success over your own personal gain, are eager to share credit, and focus on the collective good and business impact.
  • Hungry : You have a strong drive, ambition, and a desire to work hard, take on responsibility, and go the extra mile for the team's success and to see your own objectives cross the finish line. You do not always need someone to hold your hand and tell you what to do. If you do not know what to do, you'll figure out what you need to get there. Most importantly, you take action.
  • Smart : You have an emotional intelligence and awareness of others' feelings and perspectives. You understand group dynamics, ask good questions, listen effectively, and consider how words and actions impact others. This skill allows you to navigate many different stakeholders and their personalities towards success.
  • 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus).
  • Experience designing ABM campaigns and working closely with enterprise sales teams.
  • Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization.
  • Creative : You can come up with your own ideas to solve problems, and most importantly, you can execute on them quickly.
  • Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR.
  • Highly collaborative with excellent project management and communication skills.
  • Takes massive ownership to drive project strategy AND execution.

    • What Success Looks Like

  • Enterprise accounts targeted effectively and moved through the funnel, contributing to ARR growth goals.
  • Paid programs are efficient, measurable, and integrated with existing campaigns.
  • The Demand Gen Manager and Growth Marketing Manager operate as a cohesive team, not in silos or competition.
  • Campaigns are strategic, data-driven, and aligned with both mid-market and enterprise priorities.

    • We Take Care of You!

  • Competitive Health Benefits : Luma Health covers 99% of the employee and 85% of the dependent premium costs.
  • Work Life Balance
  • Flexible Time Off
  • Wellness Programs
  • Discounted Perks
  • 401(k) and Company Equity

    • Pay Transparency Notice : Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include target bonus + stock options + benefits (including medical, dental, and vision.)

    Base Pay Range : $100,000-$125,000 USD

    Don't meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you're excited about this role but your past experience doesn't align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

    Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex,

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