Coordinator, Allurial Marketing & Editorial

Mission :

• Allurial is a fast-growing romantasy subscription brand building a passionate community around engaging stories and an elevated product and membership experience.  The Marketing & Editorial Coordinator role is designed for early-career professionals who are hungry to grow in the worlds of digital marketing, e-commerce, and publishing.
• You will gain accelerated responsibility and hands-on exposure to growth marketing, retention, social media, influencer partnerships, and editorial.
• It’s an opportunity to sit at the intersection of creativity, data, editorial, and marketing.  We’re looking for a driven, organized, motivated, and highly detail-oriented individual who’s eager to build their career in marketing, loves books (especially romantasy), and thrives in a fast-paced startup environment.

What You’ll Do :

Growth & Performance Marketing  Build, proof, and report on paid campaigns across email, social, and digital channels.  Learn what drives ad performance and help optimize targeting, budgets, and creative.  Support testing of new channels and creative strategies.  Influencer & Partnerships Program Management Coordinate Allurial’s monthly influencer program, managing outreach, product distribution, and performance.  Over time, analyze results and recommend improvements to expand reach and ROI.  Social Media & Community Engagement Develop, schedule, and publish posts across Allurial’s social channels.  Collaborate with freelancers and creators to bring campaigns to life.  Lead member engagement initiatives across platforms, ensuring the community feels heard.  Member Experience & Retention Development  Support key lifecycle programs (i..e, gifting, refer-a-friend, retention campaigns) through cross-functional project management.  Compile and analyze campaign and lifecycle data to identify opportunities for churn reduction and LTV.  Insights & Reporting  Monitor community conversations and feedback across platforms.  Design and distribute surveys; synthesize insights.  Editorial Support Read and evaluate incoming manuscripts, providing feedback on fit for Allurial’s brand and audience.  Partner with the Editorial team to coordinate projects.  About You :

Salary Range :