Director of Sales & Marketing

Job Description

Job Title : Director of Sales & Marketing

Target Compensation Range : $170,000 - $195,000 / year, depending on the relevant qualifications and experience.

About Us :

Astiva Health, Inc., based in Orange, CA, is a leading provider of healthcare, offering both Medicare and HMO services. We focus on providing thorough care that’s specially designed for the needs of our diverse community, making sure our services are accessible, affordable, and high quality. We invite you to join us in our mission to improve how healthcare is delivered and to positively impact the lives of those we serve.

SUMMARY : The Director of Sales and Marketing is responsible for developing comprehensive marketing and sales programs that align with the organization's strategic vision, mission, and objectives. This role involves direct oversight and management of the marketing and sales teams, ensuring that all processes support the achievement of established goals. Additionally, the Director manages broker communications and sets targets to drive growth and maintain effective partnerships.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following :

I. Sales and Marketing Strategy and Execution

• Collaborate with the Sales and Marketing teams to enhance brand positioning and deliver effective sales and marketing materials, with the goal of attracting new members and retaining the existing membership.
• Define and promote marketing best practices throughout all target markets to ensure consistency and effectiveness in outreach.
• Evaluate the effectiveness of programs and marketing campaigns, providing recommendations and implementing new initiatives as necessary to drive growth.
• Communicate regularly with teams and Executive Leadership to assess sales and marketing needs and targets and develop new initiatives to meet organizational objectives.
• Develop comprehensive sales and marketing programs that align with the organization’s internal strategic vision, mission, and overall goals.
• Create and oversee sales strategy and marketing content, including the management of materials, writing, design, and production processes.
• Work closely with internal Sales and Marketing teams to maintain consistency in branding and program implementation.
• Develop and foster relationship strategies for sales and marketing that align with internal business plans and drive desired revenue outcomes.

II. Broker and Community Engagement

Maintain frequent communication with Brokers of Influence, community leaders, industry leaders, and other important contacts to strengthen external relationships.

Ensure broker satisfaction and profitability in relation to Astiva products and services.

III. Internal Collaboration and Expertise

Partner and collaborate with internal departments to support the strategic branding of Astiva Health.

Proactively maintain advanced knowledge and expertise in healthcare sales and marketing at both macro and local levels, applying this knowledge to organizational strategies and programs.

EDUCATION and EXPERIENCE :

Bachelor's Degree in Marketing, Business, or a related field; an MBA is preferred.

Minimum 10 years of management experience in Sales or Marketing within a managed care organization or health plan.

A strong working knowledge of Medicare, MediCal, and Senior Health plans is essential.

The ability to build and foster strong working relationships is critical, both across the organization and within the teams managed.

Exceptional verbal and written communication skills are required, including proficiency in delivering presentations.

The ideal candidate will demonstrate a proven ability to motivate and positively influence others.

A deadline-driven approach and strong attention to detail are necessary attributes.

BENEFITS :

401(k)

Dental Insurance

Health Insurance

Life Insurance

Vision Insurance

Paid Time Off