Marketing Manager (Direct-to-Consumer)

Riboli Family Wines Company Overview

Build your career at Riboli Family Wines! RFW is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year. We are a family-owned business, four generations deep, with 100+ years of producing well-known wines. The company's leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

Our award-winning brands and dynamic culture are supported by great people. Our success is driven by innovation, the passion, and creativity of our people, and an undying entrepreneurial spirit. We have exceptional opportunities available - whether you are just starting your career or an experienced professional. Come join our FAMILY!

Role : Marketing Manager

Riboli Family of San Antonio Winery is growing and seeking an experienced and passionate Direct-to-Consumer (DTC) Acquisition & Retention Manager. Our HQ is located near downtown Los Angeles, California and this is an in-house position. The ideal candidate will possess an analytical and data-driven approach toward our eCommerce sites. Plus, she / he must have expert knowledge of all business aspects relating to eCommerce and email marketing, a proven track record of sales growth while managing a 6-figure budget, and a self-motivated team builder role. This individual would oversee all our acquisition and retention management of our DTC e-com websites for our wine brands including two wine clubs.

Responsibilities :

• Be responsible for the vision and execution of omnichannel media and email campaigns across various channels, including but not limited to paid search, paid social, organic social, affiliates, and email for both acquisition and retention
• Define strategy and success KPIs, and drive campaigns to meet those goals
• Engage with executive and senior management stakeholders to represent growth marketing including the presentation of media strategies, GTM plans and performance retrospectives
• Oversee the performance marketing team and guide strategy with internal partners
• Collaborate with leaders across cross-functional teams to support overall business objectives
• Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns
• Partner with Finance team on demand planning, setting budgets, and modeling ROI forecasts for acquisition media mix
• Scale up internal the acquisition and retention marketing team and provide mentorship and strategic guidance to direct reports
• Identify new tactics to diversify the media mix across broad audiences and geographic opportunities
• Help develop overall user acquisition roadmap and manage marketing budget
• Manage trigger-based email programs to nurture and convert prospective and existing partnerships and work with the email marketing team for ongoing optimizations
• Responsible for leading content strategy for ongoing campaigns - including monthly marketing emails provided to partners
• Ensure a central source of truth for advanced attribution, analytics, and measurement
• Lead the DTC eCommerce retail business including the development of short and long-term business plans, meeting operational metrics, delivering top and bottom-line sales goals, as well as managing day-to-day operations to exceed the company's growth goals.
• Manage all wine clubs on our direct-to-consumer channels
• Lead measurement of all aspects of web analytics that qualify traffic, minimize purchase journey, increase average order values and ultimately increase conversion
• Enhance the customer journey to improve understanding and ultimate attachment of service offerings, driving higher lifetime value of our direct customers.
• In regard to Retention- our goal is to keep both customers and members engaged. Through email drip campaign for each of the following :
• shells / cart abandoners
• new customers
• new members
• inactive / passive churn members
• reactivation

Requirements

Benefits :

Besides working with a highly creative and motivated team at Riboli Family Wines, we believe every employee should be recognized and rewarded fairly for a job well done. We offer the potential of growth for motivated individuals, competitive compensation, and full benefits, including medical, dental, vision, 401(k)-retirement, paid vacation time, paid holidays, and life insurance. Furthermore, we offer a challenging but fun work environment with a group of dedicated and passionate employees. You will be working in a collaborative environment alongside 35 team members in our marketing department.

Job Type : Full-time

Benefits :

Schedule :

Experience :

Work Location : On location at our HQ in Downtown LA.

Besides working with a highly creative and motivated team at Riboli Family Wines, we believe every employee should be recognized and rewarded fairly for a job well done. We offer the potential of growth for motivated individuals, competitive compensation, and full benefits, including medical, dental, vision, 401(k)-retirement, paid vacation time, paid holidays, and life insurance. Furthermore, we offer a challenging but fun work environment with a group of dedicated and passionate employees. You will be working in a collaborative environment alongside 35 team members in our marketing department.