Lifecycle Marketing Operations Manager in Alpharetta

Lifecycle Marketing Operations Manager – PlayOn

PlayOn is looking for a passionate and innovative leader with a strong CRM background to join our B2C marketing team. The team connects fans with their athletes through ticketing, streaming, and content. As the Lifecycle Marketing Operations Manager, you will help the marketing team meet our fans where they are and help architect a seamless customer journey that optimizes ARPU at each step.

The Outcomes You'll Deliver

Architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns across the customer lifecycle—driving fan engagement and increasing ARPU through streamlined journeys across ticketing, streaming, and content products. Deliver clean, actionable data and audience segmentation strategies that power high-impact lifecycle campaigns, ensuring the marketing team can execute with precision, agility, and measurable performance insights.

Responsibilities

• Serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable.
• Partner closely with Lifecycle Marketing Managers to build and optimize journeys, automate campaigns, and ensure best practices are followed for performance and compliance.
• Build and maintain dynamic audiences within a Customer Data Platform (Segment, Hightouch, etc.), leveraging customer data to power relevant, personalized experiences at scale.
• Develop and maintain modular, reusable campaign templates and scalable content frameworks across channels (email, push, etc.).
• Execute and manage marketing campaigns across the B2C org, from intake to QA to deployment, ensuring seamless delivery and quality standards are upheld.
• Lead QA of lifecycle touchpoints across email and push, ensuring all personalization logic, dynamic content, and journey triggers perform as intended.
• Collaborate cross-functionally with Analytics, Product, and MarTech teams to troubleshoot issues, implement updates, and ensure long-term platform scalability.
• Champion a culture of experimentation and measurement by embedding testing strategies throughout lifecycle and CRM campaigns.

Qualifications

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place.

Why you'll love working at PlayOn

Product, potential, and people. We're a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This growth-stage company means your contributions have real impact. You'll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. Our culture is built on accountability, collaboration, growth, and fairness. We don't just show up—we show up for each other.

The Benefits We Offer

Note : Must be a full-time employee to participate in the company's employee health benefit plan. Part-time employees and interns are not eligible to participate.

If you are interested in applying for this job please press the Apply Button and follow the application process.

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