Manager PR, Events & VIP Relations

Overview :

Madewell is seeking a highly collaborative, strategic, and detail-oriented freelance PR, Events & VIP Relations Manager to join our fast-paced brand marketing team. This cross-functional role will be instrumental in driving brand visibility and cultural relevance through earned media, immersive experiences, and VIP engagement. The ideal candidate is equal parts event producer, PR strategist, and relationship builder—someone who thrives at the intersection of storytelling, connection, and execution.

Key Responsibilities :

Events & Experiential Marketing

• Lead and manage the strategy, planning, and execution of brand events—including press previews, VIP activations, retail events, and larger-scale brand moments such as brand dinners and pop-ups.
• Partner with the Senior Director of Brand Marketing on the development of event concepts, run of show, guest experience, and post-event recaps.
• Develop and manage a quarterly events calendar.
• Manage cross-functional collaboration across creative, retail, and social teams to ensure brand alignment and maximize impact.
• Oversee external vendors and production partners; lead RFPs and production timelines.
• Support in-store and local-market events in partnership with store teams and retail marketing.

PR & Communications

VIP & Talent Relations

Strategy, Reporting & Budgeting

Team Management

Qualifications :

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Note : Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.