Head of Sales

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Head of Sales

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BootLoop

At BootLoop, we’re building the first AI agent for firmware – AI that truly understands our clients’ hardware. We parse all the documentation on the system being built, from schematics to datasheets to system diagrams, then use that knowledge to generate firmware, test cases, and find bugs. We test every line we create directly on-device so that companies can be guaranteed working code in minutes, not months.

All our clients are building the cutting‑edge of technology, from rockets to fusion power plants to supersonic aircraft to medical devices. If you want to be part of the future, this is a rare opportunity to work with some of the most transformational companies in the world.

The Role

As we continue to scale our GTM motion and sales pipeline, we’re seeking an accomplished sales leader to help us build a high‑performing sales process across North America and abroad. This is a very hands‑on role – you’ll regularly be working directly with the CEO and CTO, helping to take our growing startup to the next stage of scale. You’ll help refine sales motions, expand our reach in different verticals, and improve win rates, all while building a world‑class sales team under you.

What You'll Do

Own the full sales cycle from prospecting to close across SMB and enterprise deals

Build and execute our outbound strategy targeting companies from hardware startups to Fortune 500 companies

Run product demos that showcase complex technical capabilities to engineering buyers

Define and evolve our segmentation strategy, coverage model, and GTM motion based on rigorous analysis of what’s actually working

Collaborate with founders on pricing strategy, positioning, and go‑to‑market decisions

Recruit, develop, and retain exceptional sales talent who thrive in fast‑paced, high‑performance environments

About You

5‑10+ years in B2B SaaS sales, with at least 2 years selling to technical buyers (engineers, CTOs, VPs of Engineering)

Track record of consistently hitting or exceeding revenue targets in competitive markets

Proven experience building and aggressively scaling sales organizations through phases of significant growth

Developer tools or infrastructure experience – you’ve sold to engineers before and understand their buying psychology

Full‑cycle sales expertise – you can prospect, demo, negotiate, and close without a supporting cast

Extremely data‑driven – you can build strategies, measure their impact, and use this data to quickly iterate

Sold into hardware, embedded systems, or deep‑tech companies (preferred)

Established relationships across the embedded ecosystem in verticals such as aerospace, automotive, or IoT (preferred)

Built sales processes and playbooks from scratch at early‑stage companies (preferred)

What We Offer

Competitive compensation : $450k‑675k OTE (base + commission)

Significant equity : 0.5‑1.0% as founding sales leader

High‑impact role : You’ll define how this product gets sold and build the team that scales it

Direct founder access : Work side‑by‑side with CEO / CTO daily, shape company strategy

Cutting‑edge product : Sell something genuinely innovative that helps companies build world‑changing technologies

Health & benefits : Comprehensive health insurance, unlimited PTO, relocation compensation

Seniority level

Executive

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Embedded Software Products

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