Marketing Engagement Lead

Marketing Engagement Lead

Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with the capacity to write insurance on residents in 150+ countries. For 20 years, we have delivered value through innovation and by partnering with our third-party distributors. Identified as one of the key pillars for Manulife's Asia segment, Global HNW has been mandated to expand into new markets and rapidly grow sales. The Global HNW marketing team executes various strategic initiatives that will ultimately drive profitable growth for our B2B audience. The marketing engagement lead role will operate as a leader, a strategist, and a consultant. She / he will collaborate closely with global teams, especially the Asia RO, to implement critical business initiatives. A successful candidate must be willing to embrace and champion change within the organization, manage competing priorities in an extremely fast-paced environment, execute data-driven decision-making, and deliver on Global HNW marketing projects. As a Marketing Engagement Lead, a deep understanding of the life insurance industry and its products is crucial. The role's primary focus will be to develop / execute marketing strategies and devise innovative marketing tactics to boost market awareness and drive sales for Global HNW. This role also involves managing campaigns / promotions as well as various marketing initiatives across digital and traditional platforms and collaborating with various teams to ensure efficient campaign strategy execution, leading to robust sales and pipelines for Global HNW. The Global HNW Marketing Team, of which the Market Engagement Lead is a key part, is responsible for the strategy and execution of product launches, sales enablement, NPS surveys, and distributor communications for Manulife Bermuda, Hong Kong, and Singapore. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, analytics, integrated production, as well as our third-party creative agency, Oliver. Together, these teams collaborate closely to craft our marketing narrative, deliver connected distributor experiences, and demonstrate the business value of marketing.

Responsibilities

• Develop, execute, and measure strategic marketing programs to support Global HNW products, services, and partners + Write and present integrated marketing plans for a senior-level management team + Recommend and develop appropriate communication vehicles for achieving marketing objectives + Creatively and effectively influence all media to drive marketing campaigns; design and execute targeted campaigns utilizing effective email marketing, A / B testing, social influence, digital advertising channels and website experiences + Evaluate campaign success using analytics relative to competitor activities and current market conditions + Create marketing materials / messaging for new and existing products and programs, ensuring that materials support business goals and marketing strategies + Manage multiple projects simultaneously, often among competing priorities for stakeholders + Ensure work is delivered accurately, on time, and within budget + Seek continuous improvement of existing processes + Develop and maintain relationships across all Global HNW departments, including sales, product, legal, compliance, underwriting, and, where applicable, external distributors, as well as the larger Manulife organization

Qualifications

When You Join Our Team

We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see.

Location

Boston, Massachusetts

Work Modalities

Hybrid

Salary Range

$60,375.00 USD - $100,625.00 USD

If you are applying for this position outside of the primary location, please contact recruitment@manulife.com to know the salary range of your location. The actual salary will vary based on local market conditions, geography, and relevant job-related knowledge, skills, qualifications, experience, and education / training. Employees are also eligible to participate in incentive programs and receive compensation incentives linked to business and individual performance. Manulife / John Hancock offers eligible employees a wide variety of customizable benefits, including health, dental, mental health, vision, short-term and long-term disability coverage, life and accidental death and dismemberment insurance, adoption / surrogacy, and wellness, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including 401(k) or pension plans and a global stock ownership plan with employer matching contributions) and financial counseling and education resources. Our generous paid time off program in the U.S. includes up to 11 holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick leave (or more when required by law) per year, and we offer all types of leave required by law. Know Your Rights (https : / / www.dol.gov / agencies / ofccp / posters)

Company : John Hancock Life Insurance Company (U.S.A.)