Sales-Focused Project Manager Business Development & Brand Marketing

Job Description

Job Description

Benefits :

• Bonus based on performance
• Employee discounts
• Health insurance

Job Title : Sales-Focused Project Manager Business Development & Brand Marketing

Location : NYC

Job Type : Full-Time

Department : Brand Development, Sales & Marketing

Overview :

Were looking for a driven and sales-focused Project Manager Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project executionperfect for someone passionate about building a dermatologist developed brand.

Key Responsibilities :

Sales & Business Development

Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.

Build and maintain a high-conversion sales pipeline, from lead generation to deal closure.

Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.

Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.

Foster long-term relationships with partners, stockists, and key accounts.

Brand Strategy & Development

Execute brand-building strategies that position the company as a leader in its category.

Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.

Develop product positioning, brand messaging, and storytelling assets.

Manage brand partnerships, co-branded initiatives, and strategic collaborations.

Coordinate brand launches, experiential activations, and media-facing initiatives.

Project & Campaign Management

Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.

Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).

Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.

Ensure brand consistency across all touchpoints and campaigns.

Marketing Execution

Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.

Align marketing initiatives with sales goals and brand positioning.

Work with designers, copywriters, and external vendors to develop creative materials.

Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.

Other Administrative Responsibilities :

Key Performance Indicators (KPIs) :

Brand awareness and reach (impressions, engagement, follower growth)

Sales and revenue tied to campaigns, launches, and partnerships

New business opportunities secured (B2B, retail, collaborations)

ROI of brand marketing initiatives

Influencer and media engagement

Retail sell-through and reorder rate

Qualifications :

Bachelors degree in Marketing, Communications, Business, or related field.

35+ years of experience in brand marketing, sales, or business developmentpreferably in beauty, fashion or lifestyle

Strong understanding of branding principles, visual identity, and storytelling.

Proven ability to meet revenue goals and manage brand growth projects.

Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).

Excellent project management and communication skills.

Preferred Skills :

Strategic thinker with creative flair and business acumen

Strong negotiation and partnership-building skills

Highly organized, with the ability to manage multiple launches and deadlines

Analytical and data-driven decision-maker

Passion for branding, consumer behavior, and trends

Compensation & Benefits :

Flexible work from home options available.