Senior Head of Marketing

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Job Summary :

Integrated Dermatology of Fairfax is a company focused on developing EHR, practice management, and revenue cycle management solutions for medical practices. They are seeking a dynamic Marketing Manager to drive lead generation, brand awareness, and customer engagement through various marketing channels, requiring both strategic and hands-on execution.

Responsibilities :

• Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
• Own and manage social media marketing, including content creation, engagement, and paid social campaigns.
• Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.
• Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.
• Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
• Collaborate with product teams to align marketing initiatives with business goals.
• Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
• Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.

Qualifications : Required :

Company :

Integrated Dermatology of Fairfax specializes in dermatological care and manages acne, rashes, and rosacea. Founded in 2015, the company is headquartered in Fairfax, Virginia, USA, with a team of 11-50 employees. The company is currently Early Stage.

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing

IndustriesSoftware Development

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Inferred from the description for this job Medical insurance

Vision insurance

401(k)

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