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Director, Partner Management
Director, Partner ManagementSinclair Broadcast Group • Santa Monica, CA, United States
Director, Partner Management

Director, Partner Management

Sinclair Broadcast Group • Santa Monica, CA, United States
1 day ago
Job type
  • Full-time
Job description

The Moment

The distribution landscape has never been more full of opportunity. From MVPDs to dMVPDs, smart TVs to FAST streaming services, today’s viewers discover content across a complex, ever-evolving ecosystem. And the good news is that Tennis Channel is everywhere and, on every platform, where fans live. We’re hiring a Director, Partner Management to unlock the maximum value from these touchpoints—driving strategic programs, partner engagement, and meaningful revenue growth. We’re seeking candidates with hands-on experience managing distribution partnerships across MVPDs, dMVPDs, and connected device platforms (e.g., Roku, Amazon, Samsung). This is a partner management & marketing-focused role within the distribution space, not a brand or sponsorship partnership position.

This is a high-impact role for a strategic operator who knows the value of a great partnership —and how to activate it. You’ll lead our co-marketing, performance, and relationship management efforts across MVPDs, dMVPDs, CTV, FAST, and international platforms. From onboarding to optimization, you’ll design programs that drive engagement, subscriptions, and revenue growth—at scale.

If you’re equal parts relationship builder and performance marketer—and you know these platforms like the back of your remote—this is your vertical to lead.

This role is based in our Santa Monica, CA office.

What You’ll Own

Lead the Landscape

Own the end-to-end partner lifecycle : onboarding, launch planning, performance tracking, optimization, and support the Head of Distribution with renewal discussions

Prioritize platforms and partnerships based on audience reach, monetization opportunity, and ROI

Serve as the primary liaison with partner teams across Amazon, Roku, Samsung, YouTube TV, Pluto, and others

Build the Machine

Develop scalable, turnkey co-marketing frameworks that maximize evergreen and seasonal opportunities

Deliver high-volume support with lean resources—streamlining asset workflows, asset toolkits, and templates

Create and maintain partner pitch decks, calendars, one-sheets, and go-to-market materials

Drive the Performance

Monitor viewership, ad metrics (fill rates), subscription KPIs, and promotional impact by partner and platform

Translate raw or fragmented data into actionable insights, using tools like Amagi, Conviva, and Google Analytics

Provide quarterly partner reports, executive-ready recaps, and recommendations that drive future strategy

Maximize visibility and opportunities including DTC subscription promos, earned on-platform exposure, and contractual marketing obligations

Collaborate to Win

Partner with Distribution, Programming, Product, and Growth Marketing teams to align strategies

Hire and oversee a Manager to be focused on our highest growth platforms

Ensure all initiatives are coordinated, efficient, and ladder up to broader business goals

What You Bring

10+ years in partner management with significant experience in digital streaming, traditional linear tv, and the evolving content distribution platforms

Bachelor's degree

Deep relationships across key partners (Amazon, Roku, Samsung, Pluto, etc.) with proven success activating campaigns

Familiarity with self-serve Ad Managers to create, manage, and run campaigns directly (i.e., Roku Ad Manager)

Familiarity with key engagement and monetization metrics (MAUs, ad fill, watch time, LTV, churn)

Advanced skills in reporting, analytics, and data storytelling

Exceptional communication and presentation skills—you know how to pitch, persuade, and perform

Experience building co-marketing programs and toolkits that scale across a wide ecosystem

A self-starter mindset—you know how to get things done with minimal headcount and maximum efficiency

Why This Role

This is a rare opportunity to lead one of Tennis Channel’s most critical growth areas at a time of major transformation. You’ll report to the Executive Director, Integrated & Growth Marketing, and work cross-functionally with senior leaders across the company. With visibility, autonomy, and strategic runway, you’ll help define how our content shows up across every screen.

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About PickleballTV

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Sinclair, Inc. (Nasdaq : SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and / or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse : great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $140,000 to $150,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis

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Director Partner Management • Santa Monica, CA, United States

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