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REMOTE - Lead Generation Specialist

REMOTE - Lead Generation Specialist

Cube CareDetroit, MI, US
5 days ago
Job type
  • Full-time
  • Remote
Job description

Lead Generation Specialist

Cube Care is seeking a proactive, detail-oriented Lead Generation Specialist to drive consistent and high-quality leads from hospitals across the United States. This in-house role will be responsible for identifying, researching, and engaging decision-makers in the healthcare industry to support our sales and marketing goals.

The ideal candidate has experience in email outreach, understands hospital industry dynamics, and is capable of creating and executing campaigns that align with our brand voice while building trust and opening conversations with qualified prospects.

Key Responsibilities :

  • Identify and build lists of verified hospital contacts based on our target audience (specific roles, titles, and regions).
  • Conduct manual research to validate contact information and relevance.
  • Develop tailored outreach messaging based on pain points and campaign objectives.
  • Execute email campaigns using platforms like SendGrid (aligned with Odoo).
  • Monitor, manage, and respond to lead replies to nurture them through the pipeline.
  • Maintain a consistent tone and messaging aligned with the Cube Care brand.
  • Track campaign performance and report on lead quality, objections, and interest.
  • Collaborate with sales and marketing to refine messaging and target segments.
  • Ensure compliance with email marketing best practices to avoid blacklisting, especially with healthcare servers.

Key Performance Indicators (KPIs) :

  • Number of verified hospital contacts added monthly (target : 300+).
  • Number of high-quality, engaged leads generated (target : 1015 per month).
  • Email open rate (target : >
  • 35%) and reply rate (target : >

    8%).

  • Number of email campaigns executed per quarter (target : 23).
  • Conversion rate from lead to opportunity (measured jointly with sales).
  • Timely reporting and insights provided weekly.
  • Consistency in messaging and alignment with brand tone and values.
  • Requirements :

  • Proven experience in lead generation, sales development, or email outreach (healthcare industry preferred).
  • Strong research skills and attention to detail.
  • Familiarity with tools like SendGrid, Odoo (or similar CRM).
  • Clear, persuasive written communication skills.
  • Ability to work independently and manage time effectively.
  • Comfortable handling large data lists and segmenting based on target criteria.
  • Preferred :

  • Prior experience generating leads within hospitals or the healthcare industry.
  • Experience integrating CRM data for outreach and reporting.
  • System Requirements :

  • Computer Processor : Minimum 5th generation Intel i5 processor or equivalent
  • Computer Memory / RAM : Minimum 4.00 GB
  • Computer Operating System : Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.
  • Internet Speed : Running on a 5.0 MBPS plan or higher (Both primary and backup) - If your backup connection cannot serve as your primary connection, that does not qualify as a backup connection
  • Required Headset : Noise-cancelling headset connected via USB port
  • Required WebCam : At least 3 megapixels capable of 720p recording
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    Lead Generation Specialist • Detroit, MI, US

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