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Marketing Lead

Marketing Lead

DiligenceVaultNew York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Marketing Lead (Hybrid – New York City)

About DiligenceVault

At DiligenceVault, we’re on a mission to make diligence possible for all. Our award-winning digital diligence platform empowers investors and fund managers to streamline and scale their due diligence processes across the $100+ trillion global asset management industry. With 70,000+ users across 17,000 firms in 100+ countries, we are transforming how investment professionals connect, collaborate, and make data-driven decisions.

As we continue our rapid growth, we’re looking for a strategic, hands-on Marketing Lead to help shape the future of how diligence is done.

The Role

This is a hybrid role based in New York City.

As Marketing Lead, you’ll own demand generation, content, and events to fuel pipeline growth and brand visibility. You’ll collaborate across sales, partnerships, and product to execute measurable campaigns that drive revenue and strengthen DiligenceVault’s position as the category leader.

This role combines strategy and execution — ideal for someone who has built and scaled marketing in a B2B SaaS product company.

What You’ll Do

Demand Generation & Campaigns

  • Design and execute integrated campaigns across digital, email, and event channels to drive qualified pipeline.
  • Manage HubSpot for workflows, lead scoring, segmentation, and reporting.
  • Build and optimize landing pages, CTAs, and nurture flows for conversion.
  • Track performance (MQLs, SQLs, pipeline attribution) and optimize continuously.
  • Align closely with Sales to ensure campaign ROI and lead follow-up.

Content Marketing

  • Develop and own a persona-driven content strategy across the buyer journey.
  • Write and edit compelling blogs, case studies, newsletters, guides, and whitepapers.
  • Maintain the editorial calendar and coordinate contributions from internal stakeholders and partners.
  • Amplify thought leadership across email, social, and third-party syndication.
  • Repurpose webinars, product updates, and events into high-value content.

    • Events & Conferences

  • Lead event strategy for industry conferences, webinars, client roundtables, and partner events.
  • Manage end-to-end logistics : booth presence, speaker coordination, lead capture, and follow-ups.
  • Build pre- and post-event campaigns to maximize ROI and conversion.

    • Sales Enablement & Collaboration

  • Create enablement tools (decks, one-pagers, case studies, battle cards).
  • Partner with sales and partnerships on ICP personas, messaging, and campaign timing.
  • Translate product features into client-centric value with Product Marketing.
  • Foster alignment across teams for maximum marketing impact.

    • What You Bring

  • 5+ years of B2B SaaS product marketing experience (fintech / investment management SaaS strongly preferred).
  • Proven success driving pipeline-focused demand generation (MQLs, SQLs, revenue attribution).
  • Direct experience marketing a SaaS product (not just services, agencies, or consumer campaigns).
  • Hands-on experience with HubSpot (or similar automation tools) and Salesforce.
  • Excellent writing and storytelling skills with sharp messaging instincts.
  • Strong analytical mindset : skilled in measuring, reporting, and optimizing campaigns.
  • Event management expertise from strategy to execution and ROI measurement.
  • Proactive & self-starter with strong project management and collaboration skills.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.

    • Bonus Points If You Have :

  • Knowledge of institutional asset management (asset managers, private equity, hedge funds).
  • Experience with WordPress or Canva or Figma for light design / web updates.
  • SEO and content syndication expertise.
  • Webinar production and virtual event management skills.
  • Familiarity with AI / LLM-driven marketing tools.

    • Why Join Us?

  • Join a high-growth SaaS company redefining diligence in investment management.
  • Be part of a global, collaborative, and passionate team solving meaningful challenges.
  • Own high-impact projects with visibility across the organization.
  • Flexible hybrid work (NYC Tri-State candidates only).
  • Competitive benefits : medical, dental, vision, One Medical membership, 401k.
  • Generous PTO (vacation, sick leave, public holidays).
  • Global offsites fully covered (previous locations : Goa, Dubai, Udaipur, etc.).
  • Employee donation matching program.
  • Dynamic, ambitious, and fun culture where your work makes a real impact.

    • Compensation

  • Base Salary Range : $95,000 – $125,000 per year (depending on experience and geography).
  • Discretionary annual bonus.
  • Equity options.

    • DiligenceVault is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

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