VP, Influencer & Creator Marketing

VP, Influencer & Creator Marketing

Day One AgencyFast Company's #1 on the Most Innovative listis hiring! We're looking for a VP of Influencer & Creator Marketing to join our rising team. The successful candidate will be ambitious, hard-working, and dedicated to telling creator driven stories that stop people in their scroll. You'll take pride in your work, show initiative, and go the extra mile to ensure that our clients are served in the best way possible. We're looking for self-starters with creative or communications agency experience who are willing to work collaboratively and quickly with our squad. In return, you'll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.

Our company culture is at the core of everything we do. It defines our vibe. It's what makes every day, day one. We offer a highly collaborative, hybrid work environment where smart and hyper-passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that's still true.

We emphasize and value all of our relationshipsthey're what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we'd love to hear from you.

This role is full-time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities

The successful candidate will represent a mix of creative creator-first thinking and strategic reasoning alongside strong written and verbal skills to articulate not only the team's ideas, but also the value behind them. As a senior leader of the team, your responsibility will be guiding clients, growing and mentoring junior staff, and championing great creator work.

Responsibilities :

Play a lead role in the agency's NYC Creators & Casting team, leading a talented group of creator strategists ranging from associate to senior-level

Demonstrate a strong point of view on what makes great creative influencer work, and not be afraid to share it with both internal teams and clients

Define, shape and sell creator and influencer ideas that consistently tie back to brand brief & strategy

Shepherd and guide the work, poking holds, asking questions and pushing to make the work the best it can be

Build impactful partnerships & relationships with clients

Demonstrate consistent curiosity and learning within the creator and digital industries, with a finger on the pulse of what is happening in culture, across categories

Build industry relationships and extend the Day One community

Support relevant new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative and presenting to prospective clients.

The ideal candidate will be exceptionally buttoned-up and process-drivenmeticulous about workflows, checks, and documentationwhile also bringing a fearless, creatively curious mindset to problem-solving and campaign ideation. Your creative instincts push every campaign to stand out.

Qualifications

Experience :

8+ years of experience, managing or contributing to influencer and creator work

Demonstrated team player working among different departments including creative, earned media, and social

Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills

Experience overseeing influencer strategy, negotiations, contracting, execution and measurement

Experience thinking through both tactics and the big picture

Experience ideating and articulating the why and the how of an idea

Understanding of both major and emerging social platforms

Excellent written and verbal communication

Leadership and creative problem solving skills

Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment

Expert knowledge of how paid, earned, and owned channels work together

Minimum of a Bachelor's Degree from accredited university

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees :

Health Care (Medical, Dental, Vision)

Paid Time Off and Company Paid Holidays

Summer Fridays

401K Retirement Plan with Company Match

Paid Parental Leave

Commuter Benefits

Company Credit Card

Uber / Lyft Business Account

New Business Referral Bonus

Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $150,000-$190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.

About Day One Agency

We move the world by stopping it in its scroll with stories that earn.