Director, Audience Insights

This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

The Job

We are seeking a strategic, analytically-minded Director with deep experience in the gaming or entertainment industry to lead audience strategy and market intelligence across our portfolio of game titles. This hybrid role sits at the intersection of Competitive Intelligence, and Marketing Analytics, and Market Research integrating insights across disciplines to guide brand strategy, product development, and go-to-market execution.

The Director will serve as a strategic partner to game teams, representing the voice of the player, the competitive landscape, and marketing performance. They will translate complex data into actionable audience strategies—identifying target segments, anticipating player expectations, and inspiring brand and marketing teams with positioning, messaging, and media recommendations.

The Daily

Audience Strategy

Develop integrated audience strategies using research, competitive, and performance data

Advise product management teams on player expectations, motivations, and cultural context

Recommend target segments and positioning strategies to maximize resonance and reach

Embed with game teams to represent the player voice and market dynamics throughout development

Market Intelligence and Insights Leadership

Guide research initiatives to address strategic questions across the portfolio.

Frame hypotheses, scope, and deliverables; mentor teams on research design and execution

Build and maintain a centralized market data repository for cross-team use.

Monitor competitive launches and emerging technologies; produce timely retrospectives and updates

Strategic Planning & Forecasting

Assist with marketing budgeting and forecasting

Partner with Franchise Planning teams to identify portfolio gaps, growth opportunities, and strategic risks

Executive Communication & Decision Support

Craft concise, high-impact memos, decks, and briefings for senior leadership.

Present clear options, tradeoffs, and implications to drive alignment and decisions.

Demonstrate executive presence and influence across cross-functional teams.

The Essentials

8+ years in marketing strategy, consulting, research, or consumer insights within gaming, entertainment, or adjacent industries

Bachelor’s degree in Statistics, Decision Sciences, Psychology, Business, Computer Science, or related analytic field

Proven experience using market insights to drive growth and inform product and brand strategy

Thrives in uncertain environments and independently drives problem resolution

Track record of cross-functional influence, particularly with publishing, studio, product, and marketing teams

Ability to lead both the strategic vision and operational delivery of performance insights

Passion for games and player-first storytelling

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

www.wbd.com / guiding-principles /

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our

accessibility page

for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $136,500.00 - $253,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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